Unified Deal Platform Merging Competitions and Accounts
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
The proliferation of discounted products and services has overwhelmed consumers, making it difficult to attract and incentivize participation in purchase opportunities due to the sheer number of providers and varying offerings, leading to account management challenges and a need for effective marketing and promotion strategies.
Innovation Solution
A method that associates deals with competitions, sets participant thresholds, and determines payment terms based on competition results, while also managing accounts and prioritizing offers through a central agent service, incorporating add-on deals and revenue management to maintain profit margins.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple discounted certificate providers operate independently, then consumers have access to diverse deal options, but consumers must maintain multiple accounts and manage numerous offerings across different platforms
Solution Approach 1:
The patent combines multiple deal certificate providers and their offerings into a single unified platform. Consumers create one account to access diverse deals from multiple providers, eliminating the need to maintain separate accounts while preserving access to varied discounted products and services.
Solution Approach 2:
The unified platform serves multiple functions: it aggregates deals from various providers, manages consumer accounts centrally, organizes numerous offerings in one interface, and provides a single point of access for redeeming certificates across different merchants and services.
2Adaptability or versatility
If consumers are presented with many simultaneous deal offerings, then consumers have more choices, but consumers face difficulty prioritizing and selecting among the tremendous number of offerings
Solution Approach 1:
The patent segments the overwhelming number of deal offerings into organized categories and groups within the unified platform. Deals are divided by merchant, service type, discount category, or other relevant criteria, making it easier for consumers to navigate and select from numerous options without being overwhelmed.
Solution Approach 2:
The platform performs preliminary organization and prioritization of deals before presentation to consumers. Offers are pre-categorized, ranked by popularity or discount value, and arranged in logical sequences, reducing the cognitive burden on consumers when making selection decisions.
3Productivity
If deal certificates are made available without competition, then consumers can purchase deals directly, but consumer participation and engagement are reduced
Solution Approach 1:
The patent introduces dynamic competitive elements to deal purchases through auctions and bidding mechanisms. Instead of static fixed-price purchases, consumers can actively bid on deals, with prices and availability changing in real-time based on competing bids, thereby increasing engagement while maintaining efficient transaction processing.
Solution Approach 2:
The platform acts as an intermediary that facilitates competitive bidding and auction processes between consumers and merchants. It manages the competition mechanics, tracks bids, determines winners, and executes transactions, enabling engaged consumer participation while maintaining efficient deal distribution.
Data Source
AI summary
A computer readable storage medium includes computer executable instructions which, when executed by a processor, causes the processor to perform a method of online marketing. At least one deal is associated with at least one competition. A plurality of user requests is received to compete for the deal as participants in the competition. Deal payment terms are determined for the deal based on a competition result of the competition.