Deal Program Life Cycle Segmentation for Targeting Accuracy
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Solution Overview
Problem
Merchants face difficulties in selecting the most effective deals to offer consumers, as existing methods lack efficiency in analyzing data from similar deal programs to determine which promotions to target.
Innovation Solution
A deal program life cycle system and method that utilizes a relevance engine to manage deals across multiple time periods, associating deal programs with different collections based on predefined events and relevance features, and transmitting offers to consumers with specific acceptance periods and activation links.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If merchants analyze data from similar deal programs to select target consumers, then deal targeting accuracy is improved, but the complexity of data analysis increases
Solution Approach 1:
The patent segments the deal program into multiple time periods (first time period, second time period, etc.) with different deal program collections for each period. This segmentation allows the system to manage and analyze data from different periods separately, reducing the overall complexity while maintaining targeting accuracy through period-specific analysis.
Solution Approach 2:
The system performs preliminary actions by pre-associated deal programs with multiple time periods and their respective deal program collections before actual deal offering. This preliminary structuring enables efficient data retrieval and analysis during deal execution, reducing real-time analysis complexity while preserving targeting precision.
2Ease of operation
If deal programs are offered publicly available to all consumers, then consumer accessibility is improved, but deal acceptance rate decreases
Solution Approach 1:
The patent applies local quality by making deal programs publicly available during the first time period (high accessibility) and then transitioning to a second time period with restricted access via activation links only (lower accessibility but higher acceptance). Each time period has different accessibility characteristics tailored to specific marketing objectives, resolving the contradiction between broad accessibility and high acceptance rates.
3Measurement precision
If deal programs are restricted to activation link only, then consumer targeting precision is improved, but consumer accessibility decreases
Solution Approach 1:
The system dynamically transitions deal programs from a publicly accessible state during the first time period to a restricted activation-link-only state during the second time period. This dynamic adjustment of accessibility based on time period and marketing stage allows the system to optimize between broad accessibility and precise targeting depending on the specific phase of the deal program lifecycle.
Data Source
AI summary
A deal program life cycle system and method is disclosed. The deal program life cycle may oversee the issuance of deals from a deal program to consumers over the life cycle of the deal program. One or more aspects of the deal program may change during different periods of the life cycle of the deal program. For example, the deal program may include deal features, a number of units for deals, and relevance features for the deal program. The deal features, number of units of deals, and/or relevance features for the deal program may change during the different periods of the life cycle.