Decision Maker Identification in Communication Services

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Solution Overview

Problem

In complex communication services, identifying and managing multiple decision makers for an account is critical for providing tailored services and interactions, as existing systems lack efficient methods to determine and engage the appropriate individuals for decision-making purposes.

Innovation Solution

A system that analyzes user profiles and policy rules to identify decision makers for communication services, using a policy rules engine and enforcement points to provide services based on identified decision makers, allowing for dynamic adjustments and personalized interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If service providers interact with multiple users in an account, then service coverage is improved, but identifying the correct decision maker becomes more difficult

Engineering Contradiction:
Improveservice coverageVSAvoiddecision maker identification
Core Design Contradiction:
Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent segments the account into multiple user roles with distinct attributes (primary user, decision maker, influencer, etc.). Each user is assigned specific role indicators that allow the system to identify and differentiate decision makers from other account members, resolving the difficulty of identifying the correct decision maker while maintaining comprehensive service coverage across all user types.

Inventive Principle:
Principle #1Segmentation

2Measurement precision

If the system stores detailed user profile data, then decision maker identification accuracy is improved, but data storage requirements increase

Engineering Contradiction:
Improvedecision maker identification accuracyVSAvoiddata storage requirements
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The patent extracts only the essential decision maker identification attributes from complete user profiles, such as role indicators, decision authority flags, and service preference data. By storing only these critical extracted attributes rather than complete detailed profiles, the system achieves accurate decision maker identification while minimizing data storage requirements.

Inventive Principle:
Principle #2Taking out (Extraction)

3Adaptability or versatility

If the system dynamically identifies decision makers, then service personalization is improved, but system complexity increases

Engineering Contradiction:
Improveservice personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent performs preliminary classification of users into decision maker categories during account setup and initial profile creation. By pre-assigning role indicators and decision authority attributes before service interactions occur, the system enables dynamic personalization without requiring complex real-time analysis, thus reducing overall system complexity while maintaining high service personalization capability.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8825031B2Providing services based upon identification of decision makers and owners associated with communication services
Publication Date: 2014.09.02 AT&T INTELLECTUAL PROPERTY I L P
  • US8825031B2 patent drawing
  • US8825031B2 patent drawing
  • US8825031B2 patent drawing

AI summary

Devices, methods and computer-readable media for providing services based upon identification of decision makers and owners associated with communication services. Data for providing communication services based upon identification of decision makers associated with communication services is stored, wherein the data including a user profile and default template identifying a default decision maker for a service. Policy rules and the stored data are analyzed. A new decision maker for a particular service is identified based upon the analysis of the policy rules and the stored data. The communication services are provided to the identified new decision maker.