Deduplication Apparatus for Reducing Redundant Third-Party Content
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Solution Overview
Problem
Existing systems often transmit redundant third-party content in electronic documents, leading to unnecessary processing and bandwidth usage, as well as user distraction, due to independent selection processes for each content slot without adequate redundancy checks.
Innovation Solution
A content distribution system that includes a deduplication apparatus and content selection apparatus to identify and exclude redundant third-party content based on display characteristics, user device configuration, and previous selection history, ensuring only non-redundant content is selected and transmitted.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If independent selection processes are used for each content slot without redundancy checks, then content selection flexibility is improved, but redundant content transmission increases
Solution Approach 1:
The system performs preliminary actions by maintaining a selection history that records previously selected third-party content. Before selecting content for a slot, the system checks this history to identify and exclude redundant content, thereby preventing redundant transmission before it occurs while preserving selection flexibility for non-redundant content.
Solution Approach 2:
The system implements feedback mechanisms by continuously monitoring and recording content selection outcomes in a selection history. This feedback loop enables the system to learn from previous selections and adjust subsequent selections to avoid redundancy, balancing flexibility with efficiency.
2Ease of manufacture
If redundant third-party content is transmitted, then content distribution simplicity is improved, but computing resources and bandwidth are wasted
Solution Approach 1:
The system extracts and removes redundant content from the selection pool by comparing candidate content against the selection history. This extraction process eliminates unnecessary content before transmission, conserving computing resources and bandwidth while maintaining a simple content distribution framework.
Solution Approach 2:
The system discards redundant content that has already been selected and displayed, preventing its retransmission. By identifying and discarding these duplicate instances based on selection history, the system recovers valuable computing resources and network bandwidth without complicating the distribution process.
3Productivity
If redundant content is displayed in multiple slots, then slot utilization is improved, but user experience deteriorates
Solution Approach 1:
The system takes preliminary action by checking the selection history before populating content slots. This preliminary check ensures that each slot receives unique, non-redundant content, maximizing slot utilization with diverse content while preventing user distraction from repeated content.
Solution Approach 2:
The system uses feedback from selection history to guide content placement in slots. By continuously monitoring what content has been displayed and using this feedback to inform subsequent slot population, the system maintains high slot utilization with varied content that enhances rather than distracts from user experience.
Data Source
AI summary
This document describes computer-implemented systems, methods, devices, and other techniques for reducing the amount of redundant third-party content that is transported over a network for presentation with an electronic document. In some implementations, a computing system includes a deduplication apparatus that determines, in response to identifying that a particular instance of third-party content has previously been selected for display in a particular presentation of the electronic document, and based at least on a display characteristic of the electronic document, whether one or more other instances of third-party content that are deemed redundant to the particular instance of third-party content are eligible for selection responsive to the request.