Deep Learning Object Tracking for Retail Foot Traffic Analysis

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Solution Overview

Problem

Current methods for analyzing customer information, such as foot traffic and demographics in retail environments, are manual, costly, time-consuming, and inconsistent, failing to provide efficient and effective insights.

Innovation Solution

A visual and geolocation analytic system utilizing edge computing with deep learning models in image capturing devices to transform captured images into structured data sets, enabling object recognition, tracking, and demographic analysis, integrated with transaction data and synchronized across a distributed network.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual methods are used to analyze customer information, then the system complexity is low, but the productivity and measurement precision are poor

Engineering Contradiction:
Improvecustomer analysis efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent replaces manual mechanical analysis methods with an automated computer vision system using deep learning models (YOLO, ResNet, EfficientNet) to detect and track customers, products, and interactions. The system uses TensorFlow or PyTorch frameworks to process images and extract structured data automatically, eliminating manual observation and analysis while significantly improving productivity and measurement precision.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces an intermediary processing layer between image capture and analysis. The system uses a server or cloud platform as an intermediary that receives images from cameras, processes them through deep learning models, and returns structured data. This intermediary layer enables complex analysis without increasing on-site system complexity, allowing centralized processing of visual data to improve both productivity and measurement precision.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If manual analysis methods are used, then the device complexity is low, but the measurement precision and reliability are insufficient

Engineering Contradiction:
Improvecustomer behavior analysis accuracyVSAvoidanalytic system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent replaces manual observation and analysis with automated computer vision systems that use deep learning models (YOLO for object detection, ResNet and EfficientNet for classification) to precisely identify customers, products, and interactions. The system extracts structured data including location, time, and behavioral patterns with high measurement precision, while the complexity is managed through modular architecture and pre-trained models.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent applies preliminary action by using pre-trained deep learning models that have been previously trained on large datasets of customer behavior patterns. The system loads these pre-trained models (e.g., YOLOv3, ResNet50) to immediately begin accurate detection and analysis without requiring complex real-time training, thereby achieving high measurement precision while managing system complexity through reuse of pre-existing computational resources.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If manual data collection is used, then the system is simpler to operate, but the productivity and time efficiency are poor

Engineering Contradiction:
Improvedata collection speedVSAvoidsystem operation simplicity
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent implements self-service by enabling the system to automatically capture, process, and analyze customer behavior data without requiring manual intervention. The automated pipeline includes cameras that continuously capture images, deep learning models that process these images to identify customers and products, and algorithms that track movements and interactions. The system self-manages data collection and analysis, dramatically improving productivity while reducing operational complexity through automation.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent ensures continuity of useful action by implementing continuous automated data collection through multiple cameras that operate 24/7 without interruption. The system continuously captures images, processes them through deep learning models, and maintains real-time tracking of customer paths and product interactions. This continuous operation eliminates the discontinuous nature of manual data collection, significantly improving productivity while the automated nature maintains ease of operation through consistent, uninterrupted service.

Inventive Principle:
Principle #20Continuity of useful action

4Reliability

If manual analysis is performed, then the system complexity is low, but the consistency and reliability of insights are poor

Engineering Contradiction:
Improveanalysis consistencyVSAvoidanalytic system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent replaces variable manual analysis with standardized automated processing using deep learning models that provide consistent and reliable insights. The system uses deterministic algorithms (YOLO for detection, ResNet/EfficientNet for classification) that produce identical results for the same input data, eliminating the variability inherent in manual analysis. The modular architecture with standardized data formats ensures consistent processing across different time periods and operators, significantly improving reliability while managing complexity through reproducibility.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent applies parameter changes by standardizing the analysis process through fixed computational parameters and pre-defined classification categories. The system uses consistent threshold values, detection confidence levels, and data formatting rules that ensure reproducible results. By transforming manual analysis into a parameter-driven automated process, the system achieves high reliability and consistency in insights while the complexity is managed through standardized parameter sets that can be easily replicated and audited.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11488315B2Visual and geolocation analytic system and method
Publication Date: 2022.11.01 SAGADIGITS LTD
  • US11488315B2 patent drawing
  • US11488315B2 patent drawing
  • US11488315B2 patent drawing

AI summary

A visual and geolocation analytic system is provided, including: an analytic device and a number of image capturing devices connected to said analytic device. The image capturing devices capture images of an object at a time interval and send said captured images to said analytic device; said analytic device comprises a deep learning model for analyzing said captured images, allowing said object to be identified and tagged, and allowing a path of movement of said object across time to be tracked. The present invention tracks the position of an object within an area continuously across time, and transform the object in captured images into structured data set for analysis.