Automated Deep-Link Ad Generation via Universal Variable Mapping
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Solution Overview
Problem
The existing manual process of creating deep-linked ads between publisher and advertiser websites is time-consuming and resource-intensive, limiting the scale and adoption of deep-linked advertising, which restricts the use of efficient ad targeting and real-time bidding models.
Innovation Solution
An automated system that generates deep-linked ads by mapping and integrating field identifiers across different websites and apps using a universal variable map, enabling dynamic data transfer and real-time ad generation, thereby eliminating the need for manual coding and pre-determined site connections.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If manual process is used to create deep-linked ads between publisher and advertiser websites, then ad targeting precision can be achieved, but the process is time-consuming and resource-intensive, limiting scale and adoption
Solution Approach 1:
The system enables automatic field identifier mapping and deep-linked ad generation without requiring manual intervention from publishers or advertisers. The automated mapping system self-configures connections between different website fields, eliminating the need for manual coding while maintaining precise ad targeting capabilities.
2Manufacturing precision
If manual coding and pre-determined site connections are used, then deep-linked ads can be created with precise field mapping, but the device complexity and resource requirements increase
Solution Approach 1:
The patent introduces an automated mapping system that acts as an intermediary between publisher and advertiser websites. This intermediary automatically matches field identifiers from different sources, eliminating the need for manual coding complexity while maintaining accurate field mapping through algorithmic matching.
3Reliability
If deep-linked advertising is adopted with manual processes, then conversion rates can be improved through precise targeting, but the loss of time and resources increases
Solution Approach 1:
The system performs preliminary automatic mapping of field identifiers between publisher and advertiser websites in advance. This pre-configured mapping enables rapid generation of deep-linked ads without manual intervention, reducing ad creation time while maintaining the precise targeting necessary for high conversion rates.
Data Source
AI summary
Embodiments disclosed herein can leverage dynamic data, fields and implied information from online media (e.g., web sites, mobile apps and other forms of online media) to create a universal variable map and automatically generate deep-linked ads utilizing the universal variable map, linking any arbitrary online media to any other arbitrary online media. The automatically generated deep-linked ads can be inserted into any ad server and served out from there in real-time. A deep-linked ad thus presented to a user can take the user from a starting page on one site or application where the ad is displayed directly to a resulting page such as a checkout page on another site or mobile application, with pertinent information already pre-populated, and action already initiated for the user.