Deferring Invitational Content via User-Defined Conditions
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Solution Overview
Problem
Content providers face challenges in delivering invitational content effectively, as users often receive it at inconvenient times or on unsuitable devices, leading to unviewed content and misvaluation of user interactions.
Innovation Solution
A system and method that allow users to defer invitational content until specific conditions are met, such as time, connectivity, or device compatibility, using a deferral queue and user interface elements, which also adjust the valuation of user interactions based on deferral and re-delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If content is delivered immediately to users through mobile devices, then content delivery speed and accessibility are improved, but user convenience deteriorates when users are busy or in inconvenient situations
Solution Approach 1:
The system performs preliminary actions by delivering content to a deferral queue before final user viewing. When a user requests to defer content, it is stored with associated conditions (time, device, connectivity) and will be delivered automatically when conditions are met, eliminating the need for immediate user action while maintaining delivery capability.
Solution Approach 2:
The content delivery system dynamically adapts delivery timing and conditions based on user preferences and device states. The system adjusts delivery parameters in real-time, allowing content to be deferred until optimal conditions are met, thereby balancing speed with user convenience.
2Ease of operation
If users can defer content until conditions are met, then user convenience and content viewability are improved, but system complexity increases due to deferral queues and condition management
Solution Approach 1:
The deferral system operates autonomously once configured. Users set their preferences and conditions once, and the system automatically manages the deferral queue, monitors conditions, and triggers content delivery without requiring ongoing user intervention or complex manual management.
Solution Approach 2:
The deferral queue acts as an intermediary layer between content delivery and user viewing. This mediator handles the complexity of condition monitoring and timing management, isolating the user from system complexity while enabling sophisticated deferred delivery capabilities.
3Productivity
If invitational content is delivered at all times, then content delivery volume and opportunity are improved, but content waste increases when users cannot or do not view the content
Solution Approach 1:
The system changes the timing parameter of content delivery based on user-defined conditions. Instead of static immediate delivery, the system dynamically adjusts delivery time, device, and connectivity conditions to match user availability, thereby reducing wasted content deliveries while maintaining high delivery volume.
Solution Approach 2:
The system incorporates feedback loops where user deferral actions and viewing patterns inform future delivery decisions. By monitoring whether users view deferred content and under what conditions, the system learns and optimizes delivery timing to minimize waste while maximizing delivery opportunities.
4Quantity of substance
If users are charged for delivered content regardless of viewing, then content provider revenue is improved, but user dissatisfaction increases when content cannot be viewed due to circumstances beyond their control
Solution Approach 1:
The system performs preliminary user actions by obtaining explicit user consent and defining deferral conditions before content delivery. Users proactively set their preferences regarding when and how they want to receive content, creating a record of their viewing intent that can be used for accurate billing while preventing charges for content users never intended to view.
Data Source
AI summary
The present discloser relates to deferring invitational content. A content delivery system is configured to deliver invitational content to user terminals and can also provide a means to defer the invitational content until a condition has been met by providing a user interface element configured to terminate the content. The deferred content can be entered into a deferral queue. Conditions can be a set time or based on capabilities of the user terminal. The conditions can be set by the system or a user. The user can specify parameters through use of user interface elements. Deferral can be handled by the user terminal or a server. In addition content management systems can be configured to manage campaigns including tracking costs and impressions. When content is deferred, the initial impression is not fully counted; however, redelivery can be counted as an enhanced impression with a higher value.