Deferred Text-to-Call Sales Promotion System
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current marketing and promotion systems using computer-based communication fail to efficiently deliver sales promotions on mobile devices, as they often require cumbersome form filling and waiting for return emails, which is inefficient on mobile devices.
Innovation Solution
A system and method for sales promotions via text-messaging with deferred text-to-call interaction, where a call-to-action link on a webpage triggers a prepopulated text message on a user's mobile device, allowing users to easily obtain sales promotions by simply sending the message, and receive a sales promotion text message in return via a chatbot.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional web forms and return emails are used for mobile promotions, then complete customer information can be collected, but the process becomes cumbersome and time-consuming for users
Solution Approach 1:
The patent segments the customer interaction process into distinct phases: initial text message exchange for promotion delivery, followed by separate data authorization requests. This breaks down the cumbersome form-filling process into manageable, optional steps that improve ease of operation while maintaining information collection capability.
Solution Approach 2:
The system performs preliminary actions by pre-populating text messages with customer information automatically extracted from web analytics, and by delivering promotions through text messages before requesting additional data authorization. This reduces the effort required from users while still enabling complete information collection when authorized.
2Productivity
If immediate phone calls are initiated for sales promotions, then direct customer engagement is achieved, but customers lose the ability to control timing and privacy
Solution Approach 1:
The patent implements a dynamic call initiation system where the timing and execution of phone calls are determined by real-time customer actions. Customers receive text messages with initiation codes that they can text back at their convenience to trigger calls, allowing the system to adapt between immediate engagement and customer-controlled timing based on their behavior.
Solution Approach 2:
The system enables customers to self-manage their engagement by providing them with initiation codes in text messages that they can text back whenever convenient. This self-service mechanism gives customers full control over when calls are initiated while maintaining the capability for direct engagement, resolving the contradiction between productivity and customer control.
3Productivity
If customer phone numbers are captured immediately for text messaging, then direct communication channel is established, but privacy law compliance becomes problematic
Solution Approach 1:
The patent segments the data collection process into distinct authorization stages. Phone numbers are captured through web analytics in the first stage for text message delivery, while additional personal information is collected only in subsequent stages after explicit customer authorization. This segmentation enables communication efficiency while ensuring privacy law compliance through staged, consent-based data collection.
Solution Approach 2:
The system uses text messages as an intermediary mechanism that bridges communication efficiency and privacy compliance. Text messages are delivered using initially captured phone numbers, and subsequent data collection is mediated through explicit authorization requests sent via text message, ensuring that productivity is maintained while privacy laws are upheld through customer-controlled data sharing.
Data Source
AI summary
A system and method for sales promotions via a text-messaging with deferred text-to-call interaction comprising a call-to-action link, generated via a script contained in the header of a webpage, which reduces the number of steps needed to obtain a sales promotion via a website. The call-to-action link triggers a prepopulated text message on a user's mobile device. User response to this message initiates a routing protocol to connect the user to a seller or agent associated with the advertising company for voice-based interaction. A pre-authorization message may be sent by the chatbot with a request for authorization to access private data. In some embodiments, a deferred text-to-call feature is implemented which allows the user to make an audio connection with an advertiser at a future time.