Storefront advertisement body

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Solution Overview

Problem

Conventional storefront advertisement bodies, such as Utility Model Registration No. 3130015, lack usability due to their fixed structure and limited functionality, particularly in terms of storage and display capabilities.

Innovation Solution

A deformable storefront advertisement body that transitions from a flat plate-shaped first mode to a three-dimensional second mode, incorporating a storage portion that functions only in the second mode, allowing for the storage of items like lottery tickets while maintaining an upright display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If a fixed box-shaped structure is used for storefront advertisement, then structural stability is improved, but adaptability and functionality are worsened

Engineering Contradiction:
Improvestructural stabilityVSAvoidfunctionality
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The advertisement body employs a deformable structure that can transition between a first mode (flat or collapsed state for storage and transportation) and a second mode (three-dimensional expanded state for display). This dynamic transformation capability allows the same structure to provide stability when displayed while adapting to different functional requirements, resolving the contradiction between structural stability and adaptability.

Inventive Principle:
Principle #15Dynamics

2Ease of manufacture

If a simple flat design is used, then ease of manufacture and storage is improved, but display effectiveness and attention-grabbing capability are worsened

Engineering Contradiction:
Improveease of manufactureVSAvoiddisplay effectiveness
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The advertisement body is divided into multiple panels that can be folded and connected to form a three-dimensional structure. This segmentation allows the advertisement to be manufactured as a flat, easy-to-handle design while still capable of transforming into an eye-catching three-dimensional display, thus resolving the contradiction between ease of manufacture and display effectiveness.

Inventive Principle:
Principle #1Segmentation

3Productivity

If a three-dimensional structure is used for display, then display effectiveness is improved, but storage space requirement and transportation complexity are worsened

Engineering Contradiction:
Improvedisplay effectivenessVSAvoidstorage space requirement
Core Design Contradiction:
ProductivityVSVolume of moving object

Solution Approach 1:

The advertisement body is designed so that when in the first mode, the panels are folded in a nested or compact arrangement that minimizes storage volume. When deployed to the second mode, the same panels expand into a three-dimensional structure for effective display. This nesting principle allows the advertisement to provide excellent display effectiveness while requiring minimal storage space and simplifying transportation.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS20260094541A1Storefront advertisement body
Publication Date: 2026.04.02 BANDAI CO LTD
  • US20260094541A1 patent drawing
  • US20260094541A1 patent drawing
  • US20260094541A1 patent drawing

AI summary

The storefront advertisement body includes: a main body portion that is deformable from a first mode to a second mode and includes a storage portion, and the storage portion does not function as the storage portion in the first mode and functions as the storage portion in the second mode. In the main body portion of the storefront advertisement body in the first mode, since a part of the main body portion is provided with the storage portion formed of a cut portion and a bent portion, the storage portion is not three-dimensionally configured, so it is convenient to store and transport the main body portion. In addition, the substantially box-shaped storage portion can be easily configured by the cut portion and the bent portion.