Delivery Container Advertising Display With Motion-Based Power Control
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Solution Overview
Problem
Existing delivery containers for scooters and bicycles lack integrated advertising capabilities and efficient power management for display screens, leading to increased electrical load on vehicle power supplies.
Innovation Solution
A transport container with integrated programmable display screens and a controller that manages power efficiently, allowing static advertising while moving and dynamic advertising while stationary, using geolocation and time-based targeting, and includes a battery for power supply.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a programmable display screen is integrated into the transport container, then advertising effectiveness and user engagement are improved, but device complexity and manufacturing cost increase
Solution Approach 1:
The display screen, controller, memory, and audio playback device are merged into a single integrated advertising system within the transport container. This consolidation improves advertising effectiveness by coordinating visual and auditory elements while managing device complexity through integrated architecture rather than separate distributed components.
Solution Approach 2:
The transport container is transformed into a multi-functional platform that simultaneously performs goods transport and dynamic advertising display. The system can show static or moving images, play audio, and adapt content based on geographic location, making the container universally applicable for both delivery and mobile marketing purposes.
2Measurement precision
If geofencing and wireless communication components are added for location-based advertising, then targeted advertising capability is improved, but energy consumption and device complexity increase
Solution Approach 1:
The geofencing system operates periodically by monitoring geographic location at intervals rather than continuously, triggering advertising content updates only when the vehicle enters or exits predefined zones. This periodic operation achieves precise location-based targeting while significantly reducing energy consumption compared to continuous tracking and display updates.
Solution Approach 2:
The controller receives feedback from geographic location data and wireless communication signals, automatically adjusting advertising content based on the vehicle's position within geofenced areas. This feedback mechanism enables precise targeted advertising by delivering relevant content only in appropriate geographic contexts without requiring constant high-energy processing.
3Ease of operation
If the display shows moving images when stationary and static images when moving, then user engagement is improved, but control system complexity increases
Solution Approach 1:
The advertising display dynamically adjusts its content type based on the vehicle's motion state. When the vehicle is stationary, the system displays moving images to capture viewer attention; when moving, it switches to static images to reduce power consumption and prevent motion blur. This dynamic adaptation improves user engagement while managing control complexity through automated motion-detection logic.
Data Source
AI summary
An electrically powered, wheeled delivery vehicle including a transport container with integrated advertising displays. The transport container having a plurality of walls configured to define an enclosure having an interior adapted for receiving goods to be transported. One of the walls includes a door which can be opened and closed to allow access to the interior of the container. The transport container includes at least one integrated advertising display including a display screen and a controller. The controller is programmed to cause the display screen to display an advertising message. The advertising message can be a dynamic display or a static display.