Delivery Provision Server Personalizing Advertisements via Intermediary
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Solution Overview
Problem
Conventional systems for delivering advertisements to printers require managing individual user preferences and interests, which can be cumbersome and inefficient.
Innovation Solution
An information delivery system that uses a delivery provision server to associate user identification information with delivery destination identification information, allowing for the transmission of specific delivery information suited to user interests without the need for explicit management of user preferences for each printer.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personal information is registered for each printer user in advance, then advertisements can be tailored to individual users, but the system complexity and management burden increase
Solution Approach 1:
The patent introduces a delivery management server as an intermediary between the delivery provision server and the printing device. This server stores and manages user information (including personal preferences, hobbies, and characteristics) centrally, rather than requiring each printer to store and manage user information locally. The delivery provision server requests needed information from the delivery management server, which then provides it. This intermediary approach enables personalized advertisements while centralizing the complex information management task, thus resolving the contradiction between adaptability and system complexity.
2Productivity
If user preferences are managed for each printer, then personalized delivery is achieved, but administrative burden increases
Solution Approach 1:
The patent merges the information management function into a separate delivery management server that handles multiple printers collectively. Instead of each printer independently managing user information (which would require multiple separate management systems), the system combines all user information management into a single centralized server. The delivery provision server can then efficiently request and receive pre-managed user information for any number of printers, reducing administrative burden while maintaining high delivery efficiency through centralized resource sharing.
3Adaptability or versatility
If individual user information is stored locally at each printer, then personalized advertising is possible, but data security and privacy management become more difficult
Solution Approach 1:
The delivery management server acts as a secure intermediary that centrally stores and manages sensitive user information including personal preferences, hobbies, and characteristics. Rather than distributing this sensitive data across multiple printers (increasing security vulnerabilities), the intermediary server consolidates storage in one secure location. The delivery provision server only receives the specific information needed for ad personalization through controlled requests, not the entire user database. This approach enables user-specific delivery while improving information security through centralized control and reduced exposure.
Data Source
AI summary
An information delivery system includes: a delivery destination device; and a delivery provision server. The delivery provision server includes: a memory; and a controller. The controller performs: a request process; a receiving process; and a delivery process. The request process transmits a request for specific delivery information to a delivery management server. The specific delivery information is delivery information satisfying a predetermined condition. The predetermined condition includes a requirement that the delivery information be suited to user information corresponding to user identification information associated with delivery destination identification information by association information stored in the memory. The receiving process receives, in response to the request, the specific delivery information from the delivery management server. The delivery process transmits an output instruction to the delivery destination device corresponding to the delivery destination identification information. The output instruction instructs the delivery destination device to perform output based on the specific delivery information.