Correlating Demographic Segments with Fixed Devices via IP Matching
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Solution Overview
Problem
Media providers face challenges in delivering targeted content to users as they lack information about users' physical presence at media presentation locations, leading to ineffective media presentation.
Innovation Solution
A system that correlates mobile device usage with fixed devices by transmitting IP addresses and monitoring data to an Audience Measurement Entity (AME), using network scans, audio comparisons, and demographic segment estimation to determine user presence and media exposure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional media presentation methods are used without user presence information, then media can be presented to users, but the media presentation is ineffective because providers lack information about users' physical presence
Solution Approach 1:
The patent introduces fixed devices (cameras, sensors) as intermediaries that capture and transmit user presence information to media providers. These fixed devices act as mediators between users and media presentation systems, enabling indirect observation of user presence without requiring direct user input or login.
Solution Approach 2:
The patent replaces traditional mechanical user authentication methods (logins, surveys) with automated electronic monitoring systems. Fixed devices with cameras and sensors automatically detect and track user presence, substituting manual user reporting with automated electronic observation and data transmission.
2Measurement precision
If dedicated metering equipment is deployed to track user presence, then accurate audience measurement is achieved, but device complexity and deployment cost increase
Solution Approach 1:
The patent makes fixed devices multi-functional by enabling them to perform both their primary functions (e.g., security monitoring, environmental sensing) and audience measurement functions. The same camera or sensor used for security purposes also captures user presence data for media measurement, eliminating the need for dedicated metering equipment.
Solution Approach 2:
The patent enables fixed devices to automatically perform audience measurement without requiring external dedicated equipment. The devices self-monitor user presence, automatically transmit data to media providers, and enable measurement capabilities inherent to their existing functionality, making the system self-sufficient.
3Measurement precision
If user logins are required to track presence, then accurate user identification is achieved, but user convenience and privacy are reduced
Solution Approach 1:
The patent replaces manual user login actions with automated biometric recognition systems. Cameras and sensors capture user images or data, automatically identify users through pattern recognition algorithms, and track presence without requiring users to perform any authentication actions, thereby substituting mechanical user effort with automated electronic identification.
Data Source
AI summary
Methods, apparatus, systems, and articles of manufacture to correlate a demographic segment with a fixed device are disclosed. An example method includes accessing a record indicating a public Internet Protocol (IP) address used by a fixed device. A monitoring data record received from a mobile device is accessed. A demographic segment of a user of the mobile device is determined. The mobile device is associated with the fixed device when an IP address of the mobile device from the monitoring data record matches the public IP address used by the fixed device. The demographic segment of the user of the mobile device is associated with the fixed device based on the association of the fixed device and the mobile device.