Targeted Wireless Signal Promotion via Demographic Parameter Codes
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Solution Overview
Problem
Current promotion methods using wireless signals fail to effectively target specific audience demographics, leading to resource wastage as the wrong advertisements are delivered to uninterested audiences, and existing technologies lack the capability to use modulated frequency for delivering tailored promotional messages.
Innovation Solution
A system and method that utilize a Promotion Operator Mobile App to classify audiences based on demographic information, generating Parameter Codes that correspond to Characterized Wireless Signals, allowing for the delivery of targeted Extended Promotional Messages to specific categories of audience through their mobile devices in real-time, synchronized with promotional content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If wireless signals are used for broadcasting promotional messages, then the coverage and reach of promotion is improved, but the capability to target specific audience demographics is lost
Solution Approach 1:
The patent segments the audience into different demographic categories (age groups, gender, interests, etc.) and assigns specific parameter codes to each segment. The wireless signal is then segmented to carry different parameter codes for different audience segments, allowing targeted delivery while maintaining broad coverage capability.
Solution Approach 2:
The patent applies local quality by encoding specific promotional messages with parameter codes tailored to local audience characteristics. Different regions or locations receive wireless signals with parameter codes matching their demographic profiles, enabling geographically-aware targeted promotion while maintaining wide broadcast coverage.
2Ease of manufacture
If promotional messages are broadcast to all audiences, then the simplicity of implementation is improved, but the resource efficiency deteriorates due to delivering wrong advertisements to uninterested audiences
Solution Approach 1:
The patent performs preliminary action by collecting and analyzing audience demographic information before the promotional campaign. Parameter codes are pre-generated and assigned to different audience segments based on their attributes. This preliminary classification enables efficient resource allocation during the actual promotion, avoiding waste without complicating the implementation process.
Solution Approach 2:
The patent implements feedback mechanisms where audience responses to promotional messages are collected and analyzed. This feedback is used to refine parameter codes and improve audience segmentation accuracy over time, enhancing resource efficiency while maintaining simple broadcast-based implementation.
3Measurement precision
If demographic classification and parameter code generation are added to the system, then the audience targeting precision is improved, but the system complexity increases
Solution Approach 1:
The patent introduces parameter codes as intermediaries between the complex demographic classification system and the simple wireless broadcast system. The parameter codes serve as compact representations of complex audience profiles, enabling precise targeting without requiring the broadcast infrastructure to handle complex data structures or processing logic.
Solution Approach 2:
The patent transforms complex demographic attributes into simplified parameter codes that can be easily transmitted and processed. By changing the representation from detailed demographic data to compact parameter codes, the system achieves high targeting precision while maintaining operational simplicity in the broadcast and reception processes.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enhances the influence of promotional messages by ensuring that only relevant advertisements are delivered to interested audiences, optimizing resource use by matching promotional content with specific audience attributes, thereby improving the effectiveness of promotional campaigns.
Implementation Method 1
an advertisement device, comprising of a device for generating ultrasonic wave sound directionally
Implementation Method 2
the use of modulated frequency through interacting with promotion operator in server
Data Source
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AI summary
The present invention discloses methods and systems of communicating signals among promoter, audience, promotion operator by way of wireless signaling and mobile messaging. The methods can be used in, but not limited to, mobile messaging, TV promotion, digital out-of-home promotion, storefront promotion, location specific promotion or announcement and others. The advantage of this method is that the messaging or promotion or announcement is not in broadcast mode. It can be targeted to a choice of specific type of Audience through their mobile devices.