Demographics-Based Content Streaming Metadata Guide
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Solution Overview
Problem
The explosion of content streams on the Internet and global access to content have led to challenges in how users find relevant content and how advertisements can be effectively targeted to users across multiple geographies, making traditional broadcasting methods ineffective.
Innovation Solution
A system and method that provides a content guide with multiple access points for content streams and advertisement control, enabling users to access and play content with targeted advertisements, and facilitating the fulfillment of goods and services through a module that allows advertisers to bid for ad placement before, during, and after content playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional broadcasting methods are used with physical antennas, then advertisements can be targeted to specific geographic regions, but the system cannot effectively target users across multiple geographies on the Internet
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between Internet content streams and advertisers. This system collects user demographic and location information, processes it, and delivers targeted advertisements to appropriate users regardless of their geographic location. The intermediary resolves the contradiction by enabling geographic targeting capabilities through information gathering and processing rather than through physical infrastructure.
Solution Approach 2:
The patent changes the parameter of user identification from physical location-based (antenna coverage area) to demographic and behavioral data-based. By collecting and analyzing user information such as age, gender, location, and listening habits, the system can target advertisements to specific user profiles across the Internet, effectively resolving the geographic targeting limitation.
2Adaptability or versatility
If content streams are made globally accessible on the Internet, then users can access content from any location, but traditional regional advertisements become ineffective
Solution Approach 1:
The patent implements a feedback mechanism where user information is collected, analyzed, and used to adjust and optimize advertisement delivery. The system continuously gathers data about user demographics, location, and content consumption patterns, then uses this feedback to deliver more effective targeted advertisements, maintaining advertisement effectiveness despite global content accessibility.
Solution Approach 2:
The patent performs preliminary actions by collecting and analyzing user demographic and behavioral information before delivering advertisements. This advance preparation allows the system to pre-segment users into targetable groups and deliver appropriate advertisements, ensuring effectiveness even when users access content from any geographic location.
3Adaptability or versatility
If statistical demographic analysis is used to target advertisements, then advertisers can reach specific customer segments, but the system requires substantial capital investment in infrastructure
Solution Approach 1:
The patent creates a universal advertising delivery system that can serve multiple content streams and multiple advertisers through a single infrastructure. The system is designed to handle diverse content types and user demographics through one multi-functional platform, reducing the need for separate infrastructure for each content stream or advertiser segment.
Solution Approach 2:
The patent uses information copying and data processing rather than physical infrastructure replication. Instead of building separate broadcasting infrastructure for each target audience, the system copies and processes user information digitally to create targeted advertisement deliveries, significantly reducing capital investment requirements while maintaining targeting precision.
Data Source
AI summary
A metadata guide of audio, video, multimedia transmission, receiving and playback with advertising and bi-directional fulfillment of goods and services over the Internet includes the use of user and stream demographics. A streaming content distribution system includes a a server to a) stream content based on i) user demographics and ii) historical and real time stream demographics from a plurality of streaming content sources and b) stream advertisements based on user demographics selected by advertisers, commercial agreements and access control rules from a plurality of streaming advertisement sources before, during, and after playback of streaming content from the server over the internet to a user device including a central processing unit and a physical user interface; and a guide including metadata not input by the users for the user device to locate streaming content on the server.