Descriptive Buttons for Personalized Content Access

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Solution Overview

Problem

Websites fail to provide users with relevant information quickly, leading to a disappointing user experience due to the lack of personalized and specific content, as conventional buttons do not accurately reflect user interests, resulting in reduced user engagement.

Innovation Solution

Implementing descriptive buttons that utilize user data and content analysis through multiple databases to create personalized buttons with multiple descriptions, allowing users to access relevant information in a single click by identifying descriptive groups based on user demographics and content trends.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional single-description buttons are used, then the website structure remains simple and easy to operate, but the content relevance to users is low and users cannot quickly access specific information

Engineering Contradiction:
Improvecontent relevanceVSAvoidbutton structure
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the button functionality by creating multiple buttons, each representing a specific descriptive group (e.g., 'Finance news for 30-40 year olds in finance industry', 'Technology articles for tech enthusiasts'). This segmentation allows precise content matching while keeping each button's label simple and intuitive, resolving the contradiction between content relevance and button structure complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent adds a new dimension to button labeling by incorporating multiple descriptive attributes (demographics, interests, content type) into each button's identity. Instead of single-label buttons, each button now represents a multi-dimensional descriptive group, enabling precise content filtering without complicating the user interface.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Measurement precision

If multiple buttons are used to represent different content categories, then content specificity improves, but the number of buttons increases making the interface more complex

Engineering Contradiction:
Improvecontent specificityVSAvoidnumber of buttons
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent makes each button universal by assigning it multiple functions through descriptive groups. A single button like 'Finance news' can serve multiple purposes by filtering content based on different descriptive groups (age, location, profession), thereby reducing the total number of buttons needed while maintaining high content specificity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent changes the parameters of button functionality by introducing descriptive group filters (demographics, interests, content type) that can be dynamically applied. This allows a limited set of buttons to represent numerous content variations through parameter changes rather than requiring separate buttons for each variation.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If personalized content is provided based on user data, then user engagement increases, but data collection and processing complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoiddata processing system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent performs preliminary action by pre-defining descriptive groups and their associated content filters before user interaction. The system prepares descriptive group configurations in advance, allowing rapid content selection based on user profiles without complex real-time processing, thus improving engagement while controlling system complexity.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses copying by creating reusable descriptive group templates that can be applied to multiple users. Instead of building custom content filtering systems for each user, the system copies and adapts pre-defined descriptive group configurations, reducing data processing complexity while maintaining personalized content delivery.

Inventive Principle:
Principle #26Copying

4Measurement precision

If detailed user information is collected and analyzed, then content personalization improves, but the system complexity and data management burden increases

Engineering Contradiction:
Improvepersonalization accuracyVSAvoiddata management system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent extracts only the necessary information from user data to form descriptive groups. Instead of processing all available user information, the system extracts and uses only the relevant attributes (age, location, interests, profession) needed for content personalization, reducing data management complexity while maintaining high personalization accuracy.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent applies local quality by tailoring content filters to specific descriptive groups rather than applying uniform processing to all users. Each descriptive group has its own content characteristics and filters, allowing precise local customization without requiring complex global processing systems.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9836188B2Web button listing multiple descriptions in a single button
Publication Date: 2017.12.05 HASAN QAMAR
  • US9836188B2 patent drawing
  • US9836188B2 patent drawing
  • US9836188B2 patent drawing

AI summary

A method to make website buttons more efficient at displaying content. Mathematical, tagging, and similar methods are used to find which web contents can be described by more than one description. The plurality of description are grouped together and presented in a single descriptive website button. Upon clicking of the descriptive-button, users are presented with list of web contents that specifically meet the plurality of descriptions listed on the website button.