Detachable Display Header for Retail Packaging
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Solution Overview
Problem
Existing display trays for products like confectionery require separate headers for advertising, increasing costs, or involve removing the cover to form a header, which also raises costs and complicates packaging design.
Innovation Solution
A package design featuring a detachable portion that can be removed from the floor and reattached as a header, with perforations for easy detachment and attachment, ensuring the header's transverse dimension is smaller than the product to prevent falling, and incorporating graphics or indicia, with a tongue mechanism for secure attachment to the perimeter wall.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If a separate header is provided for display purposes, then the visual display is enhanced, but the cost of the package increases
Solution Approach 1:
The patent combines the header and tray into a single integrated package structure. The header is formed from a detachable portion of the tray floor, eliminating the need for separate header components. This merging reduces packaging material costs while maintaining enhanced visual display capabilities through integrated graphics and indicia.
2Adaptability or versatility
If the cover is removed or manipulated to form the display header, then the header function is achieved, but the package cost increases
Solution Approach 1:
The patent segments the tray floor into a detachable header portion and a remaining tray body. Perforations facilitate clean separation of the header section, which can then be reattached to the tray rim. This segmentation allows the header function to be achieved without requiring cover removal or manipulation, reducing packaging material costs while maintaining adaptability.
3Adaptability or versatility
If the detachable portion is removed from the floor, then the header can be formed, but product may fall through the floor
Solution Approach 1:
The patent designs the detachable header portion with dimensions that allow it to be nested within the product space when attached to the tray rim. The header's transverse dimension is specifically sized to be less than the product dimension, ensuring the product remains contained within the tray body and cannot fall through. This nesting approach maintains product containment reliability while enabling header formation.
4Stability of the object's composition
If the header is securely attached to the perimeter wall, then the display is stable, but the attachment mechanism increases complexity
Solution Approach 1:
The patent employs a self-service attachment mechanism where the header portion is secured to the tray rim through simple interlocking features formed during the same molding process. The design uses the header's own structure to achieve secure attachment without requiring additional fasteners, adhesives, or complex assembly steps, thereby maintaining header stability while minimizing attachment mechanism complexity.
Data Source
AI summary
A package (30) is provided for containing, dispensing and displaying products (64) such as confectionery products. The package includes a floor (32) and an upstanding perimeter wall (40) bounding the floor and defining an open end (42). The floor includes a detachable portion (70) which can be detachably removed therefrom and attached to an upper edge of the perimeter wall to form a display header (52) which can display information regarding the product at the point of purchase.