Electronic Device Targeted Ad Display via Screen Mirroring
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing electronic devices struggle to provide personalized targeted advertisements that adapt to changes in the user environment, particularly when multiple users are involved and screen mirroring occurs, leading to a need for more refined and flexible advertisement targeting.
Innovation Solution
An electronic device and method that include a communication interface, memory, and processor to display content, transmit user information to an external server, receive targeted advertisements, and perform screen mirroring, allowing for the determination and display of advertisements based on both the device and user information, including viewing history and preferences, both for the primary device and connected external devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If targeted advertising is provided based on device information only, then advertisement delivery is simple, but advertisement personalization is insufficient
Solution Approach 1:
The system segments user information into multiple dimensions: device information (device ID, device type, OS version) and user information (user ID, viewing history, preferences). This segmentation allows the advertisement system to process and utilize different types of information separately, improving personalization capability while maintaining manageable system complexity through organized information categories.
Solution Approach 2:
The patent combines device information and user information into a unified advertisement request that is transmitted to the server. By merging these information types, the system achieves comprehensive advertisement personalization that considers both the device characteristics and user preferences, resolving the contradiction between simplicity and personalization.
2Adaptability or versatility
If screen mirroring is performed without updating advertisement information, then system operation is simple, but advertisement relevance to current viewing environment is lost
Solution Approach 1:
The system performs preliminary actions by obtaining advertisement information based on device and user information before screen mirroring begins. This preliminary advertisement preparation ensures that relevant advertisements are ready in advance, reducing the need for frequent updates during mirroring and minimizing time loss while maintaining advertisement relevance.
Solution Approach 2:
The system implements feedback by detecting when screen mirroring occurs and responding by updating advertisement information accordingly. When the mirroring state is detected, the system sends updated device information to the server to obtain new advertisement information that reflects the current viewing environment, ensuring advertisement relevance without excessive updates.
3Reliability
If advertisement information is updated frequently during screen mirroring, then advertisement relevance is maintained, but system resource consumption increases
Solution Approach 1:
The system uses periodic action by updating advertisement information at specific intervals or trigger events rather than continuously. Advertisement updates occur periodically when screen mirroring state changes or after predetermined time intervals, maintaining advertisement relevance while avoiding excessive resource consumption from continuous updates.
4Measurement precision
If multiple users' information is considered during screen mirroring, then advertisement targeting is more accurate, but information processing complexity increases
Solution Approach 1:
The system applies local quality by obtaining separate advertisement information for different users based on their individual device and user information. Each user receives advertisements tailored to their specific characteristics and viewing environment, achieving accurate user identification and personalized targeting while managing complexity through individualized processing for each user context.
Data Source
AI summary
An electronic device for displaying a target advertisement which displays a content screen on a display based on content data received from an external server, transmits information about the electronic device to the external server for a target advertisement, and receives first target advertisement information determined based on the information about the electronic device from the external server and displays a target advertisement by using the received first target advertisement information. Also, the electronic device performs screen mirroring such that at least a portion of the content screen is displayed on an external device, transmits information about the external device connected by the screen mirroring to the external server for a target advertisement, receives second target advertisement information determined based on the information about the external device from the external server, and displays a target advertisement by using the received second target advertisement information while performing the screen mirroring.