Electronic Device Streaming Shopping Broadcast Content

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Solution Overview

Problem

Existing electronic devices lack the ability to automatically analyze and provide user-desired program content without manual operation, especially in the context of home shopping broadcasts, and there is a need for a method to conveniently compare and view such content across different channels and platforms.

Innovation Solution

An electronic device and method that allows users to compare and view home shopping broadcast content by outputting selected content from a server through streaming, providing product lists based on user history, and enabling seamless integration with external devices for purchasing and receiving information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual operation is required to select programs, then user control is maintained, but user convenience and automation level deteriorate

Engineering Contradiction:
Improveuser convenienceVSAvoidautomation level
Core Design Contradiction:
Ease of operationVSExtent of automation

Solution Approach 1:

The system automatically analyzes user viewing history and behavior patterns to select and provide program content without requiring manual user operation. The electronic device performs self-service by autonomously determining user preferences and retrieving relevant home shopping broadcast content, eliminating the need for users to manually search or select programs.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If home shopping broadcast content is stored on a server, then content availability and accessibility are improved, but real-time viewing and continuity deteriorate

Engineering Contradiction:
Improvecontent accessibilityVSAvoidcontent continuity
Core Design Contradiction:
Adaptability or versatilityVSDuration of action of moving object

Solution Approach 1:

The system pre-stores home shopping broadcast content on a server before it is needed by the user. By preparing and storing content in advance based on predicted user interest (derived from viewing history), the system ensures both availability for on-demand access and continuity of content delivery when users request viewing, resolving the contradiction between storage-based accessibility and real-time continuity.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If multiple home shopping channels are viewed simultaneously, then product comparison capability is improved, but device complexity and interface design worsen

Engineering Contradiction:
Improveproduct comparison capabilityVSAvoidinterface design
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the viewing experience by presenting segmented information: it displays a curated list of products from different home shopping channels based on user history, allowing users to compare products through a simplified interface that shows key product information and pricing from multiple sources without requiring users to manage multiple complex channel interfaces simultaneously.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentEP3545687B1Electronic device and operating method thereof
Publication Date: 2026.01.07 SAMSUNG ELECTRONICS CO LTD
  • EP3545687B1 patent drawingFigure 1~2
  • EP3545687B1 patent drawingFigure 3~4
  • EP3545687B1 patent drawingFigure 5A~5B

AI summary

Provided are an electronic device and an operating method thereof. The electronic device includes: a communication interface; a processor configured to output information of at least one product while a broadcast program for advertisement or sale is being displayed, control, in response to an external input for a selection from the information output, the communication interface to access a server storing shopping broadcast content produced for advertisement or sale corresponding to the selection, and output the shopping broadcast content received from the server by using streaming. The electronic device includes an external input interface configured to receive the external input.