Conversational Dialog System Personalized Product Recommendations

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Solution Overview

Problem

Conversational systems for customer product selection are time-consuming and costly to create and maintain, requiring manual updates for product changes and lacking in personalization to enhance user engagement and sales.

Innovation Solution

A method for a conversational dialog system that personalizes user experiences by receiving user input, updating conversation states, and generating responses with product recommendations based on user profiles and product databases, using machine learning algorithms to optimize dialog turns and recommend suitable products, including unavailable products and product bundles.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a conversational system is manually programmed to provide product information, then the system can interact with users and provide basic functionality, but the system requires significant time and resources to create and maintain, and must be manually updated whenever products are added or removed

Engineering Contradiction:
Improveease of creating and maintaining conversational systemVSAvoidtime to create and update conversational system
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system automatically generates conversational responses and product recommendations by accessing product information directly from the retailer's product database and review system. The dialog system self-updates when products are added or removed from the database, eliminating the need for manual programming and maintenance of conversation scripts.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Manual programming of conversational logic is replaced with automated machine learning algorithms that generate responses based on product data and user interactions. The system substitutes manual configuration with automated computational processes that dynamically create and update conversation content.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If a conversational system provides generic product information to all users, then the system is easy to maintain, but user engagement and sales conversion are limited due to lack of personalization

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity for personalized recommendations
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments users into different profiles based on their preferences, browsing history, and purchase behavior. Each user receives personalized product recommendations and conversational responses tailored to their specific segment, enabling adaptive personalization without requiring completely separate systems for each user type.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system dynamically changes conversation parameters and product recommendations based on user profile data, interaction history, and real-time context. By adjusting recommendation algorithms and dialog responses according to user-specific parameters, the system achieves personalization while maintaining a single unified conversational framework.

Inventive Principle:
Principle #35Parameter changes

3Loss of information

If the conversational system recommends only available products, then the system provides practical recommendations, but it misses opportunities to inform users about unavailable products that may become available or are worth considering for future purchases

Engineering Contradiction:
Improveinformation about unavailable productsVSAvoidsales conversion efficiency
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The system proactively informs users about unavailable products that match their preferences before they actively search for alternatives. By providing advance notice of product availability status and future restock information, the system prepares users for potential purchases and maintains engagement even when immediate purchase isn't possible.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20220414741A1Systems and methods for managing a personalized online experience
Publication Date: 2022.12.29 SALESFLOOR INC
  • US20220414741A1 patent drawing
  • US20220414741A1 patent drawing
  • US20220414741A1 patent drawing

AI summary

There is disclosed a method and system for engaging in a dialog with a user. The dialog system may receive input from the user. The dialog system may determine text for responding to the user. The dialog system may determine products to recommend to the user. The dialog system may generate a summary of reviews corresponding to the products. A response may be output to the user based on the text for responding to the user, the products to recommend to the user, and the summary of reviews corresponding to the products.