Digital Ad Insertion Behind Text for Screen Space Optimization
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Solution Overview
Problem
Existing methods for displaying advertisements on computer screens, particularly on small devices, often reduce the available screen space for content, making it difficult for users to read text and view graphics while being exposed to ads.
Innovation Solution
A method and system that insert digital advertisements behind text content on a computer screen, adjusting their size, color, and location to ensure they are prominent without obstructing the text, allowing users to read and view content seamlessly while being noticeable.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If advertisements are inserted beside, above or below text content, then advertisement visibility is improved, but available screen space for content is reduced
Solution Approach 1:
The advertisement is nested behind the text content, allowing the ad to occupy the same screen space as the content without reducing the available area for content display. The ad is effectively placed inside the content layer hierarchically, enabling both elements to coexist in the same spatial footprint.
Solution Approach 2:
The solution transitions from two-dimensional spatial arrangement (beside, above, below) to a layered depth dimension by placing the advertisement behind the text. This creates a z-axis layering where content is in the foreground and advertisement is in the background, allowing both to occupy the same x-y screen coordinates without conflict.
2Ease of manufacture
If advertisement size is increased to make it more prominent, then advertisement prominence is improved, but text readability is worsened
Solution Approach 1:
The advertisement adopts different visual properties in different regions: the background portion behind the text has reduced prominence (lower opacity or muted colors) to maintain text readability, while other portions of the advertisement maintain or enhance their visual properties to preserve prominence. This spatial variation in visual quality allows both objectives to be satisfied simultaneously.
Solution Approach 2:
The advertisement dynamically adjusts its color properties, particularly in the regions behind text, to maintain readability. This may involve reducing saturation, adjusting brightness, or modifying contrast in text-overlapping areas while preserving the advertisement's overall prominence in non-overlapping regions.
3Ease of manufacture
If advertisement color is adjusted to make it more prominent, then advertisement prominence is improved, but text readability is worsened
Solution Approach 1:
The advertisement adopts different visual properties in different regions: the background portion behind the text has reduced prominence (lower opacity or muted colors) to maintain text readability, while other portions of the advertisement maintain or enhance their visual properties to preserve prominence. This spatial variation in visual quality allows both objectives to be satisfied simultaneously.
Solution Approach 2:
The advertisement dynamically adjusts its color properties, particularly in the regions behind text, to maintain readability. This may involve reducing saturation, adjusting brightness, or modifying contrast in text-overlapping areas while preserving the advertisement's overall prominence in non-overlapping regions.
4Loss of information
If advertisement is placed behind text, then text readability is improved, but advertisement prominence is worsened
Solution Approach 1:
The advertisement adopts different visual properties in different regions: the background portion behind the text has reduced prominence (lower opacity or muted colors) to maintain text readability, while other portions of the advertisement maintain or enhance their visual properties to preserve prominence. This spatial variation in visual quality allows both objectives to be satisfied simultaneously.
Solution Approach 2:
The advertisement's visual properties are dynamically adjusted based on the user's interaction state. When the user is actively reading, the advertisement remains subdued behind the text. When the user interacts with or focuses on the advertisement, it becomes more prominent. This dynamic behavior allows the system to adapt to different user needs at different times.
Data Source
AI summary
The present invention provides a method and system for inserting a digital advertisement into a window by a computer processor for display on a screen. First, an initial portion of the window containing only text is identified that is of sufficient size to accommodate the advertisement. Next the advertisement is inserted into the identified initial window portion behind the text so that the text is readable. Then, the color of the advertisement or of a portion of the text is subsequently adjusted so that the advertisement becomes more prominent. The text may contain text-related graphics and the advertisement may be placed as not to obstruct any such graphs. As a user scrolls the underlying content, the advertisement is then moved.