Digital advertisement display stand

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Solution Overview

Problem

Existing physical methods for conveying product information in retail settings are static, labor-intensive, prone to errors, and require manual updates across multiple locations, making it difficult to maintain consistency and efficiency.

Innovation Solution

A digital advertisement display stand equipped with a live action monitor featuring a touch screen, central processing unit, memory storage, long-distance wireless data transmission, motion-sensing device, and short-distance wireless communication, allowing for remote control and personalized content delivery, reducing power consumption and labor costs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If physical methods are used to convey product information, then the system is simple and reliable, but the method is static, labor-intensive, and requires manual updates across multiple locations

Engineering Contradiction:

Improvespeed of product information updatesVSAvoidcomplexity of display system

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent replaces manual mechanical updates of physical displays with an automated digital system. The live action monitor with central processing unit receives and displays product information electronically, eliminating the need for manual physical updates across multiple locations. This substitution of mechanical manual processes with automated electronic systems resolves the contradiction by dramatically improving update speed while accepting increased system complexity.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The display system performs self-service through automated information reception and display. The live action monitor automatically receives product information via wireless communication and updates displays without human intervention, enabling rapid propagation of information across multiple locations. This self-service capability resolves the labor-intensive nature of traditional physical display updates.

Inventive Principle:

Principle #25Self-service

2Reliability

If manual updates are performed across multiple locations, then the system remains simple, but errors increase and consistency becomes difficult to maintain

Engineering Contradiction:

Improveconsistency of product informationVSAvoidcomplexity of information management system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The system implements feedback mechanisms where the live action monitor receives centralized control signals and product information updates. This centralized feedback loop ensures all locations receive identical information simultaneously, maintaining consistency and eliminating errors associated with manual updates. The feedback system resolves the reliability-consistency issue by enforcing uniform information distribution across the network.

Inventive Principle:

Principle #23Feedback

3Productivity

If a digital display system is implemented, then update speed and consistency improve, but power consumption increases

Engineering Contradiction:

Improvespeed of information disseminationVSAvoidpower consumption of display system

Core Design Contradiction:

ProductivityVSUse of energy by moving object

Solution Approach 1:

The live action monitor employs motion-sensing technology that activates the display only when consumers are nearby, reducing continuous power consumption. The system uses periodic detection of consumer presence to determine when to activate the display, rather than maintaining constant operation. This periodic action resolves the contradiction by maintaining rapid information dissemination capability while significantly reducing energy consumption during periods of no consumer presence.

Inventive Principle:

Principle #19Periodic action

4Adaptability or versatility

If traditional static displays are used, then the system is simple and low-cost, but consumer engagement and personalized content delivery are limited

Engineering Contradiction:

Improveability to deliver personalized contentVSAvoidcomplexity of display technology

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system transitions from static displays to dynamic live action monitors that can change content in real-time based on consumer interaction and motion detection. The display adapts its content delivery based on detected consumer presence and engagement, enabling personalized information presentation. This dynamic capability resolves the contradiction by providing adaptability for personalized content while accepting the necessary increase in technological complexity.

Inventive Principle:

Principle #15Dynamics

Data Source

PatentUS10817907B2Digital advertisement display stand

Publication Date: 2020.10.27 WALKER BRIAN B

AI summary

A digital advertisement display stand comprising a product display unit having multiple spaces for supporting, displaying, and advertising goods and services, at least one static display located on the product display unit, at least one live action monitor located on the product display unit with the live action monitor having a touch screen, a central processing unit located in the live action monitor, a memory storage unit connected to the central processing unit, and a long distance wireless data transmission device connected to the central processing unit and at least one offsite control center in wireless communication with the long distance wireless data transmission device of the live action monitor.