Digital Asset Activation Layer for Cross-System Ownership Verification
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Solution Overview
Problem
Current digital assets have limited practical value beyond their association with specific services or products and lack connection with real-world objects, failing to enhance user engagement and loyalty effectively.
Innovation Solution
A digital activation layer utilizing a distributed ledger, such as a blockchain network, to securely manage and distribute digital assets, linking them to physical products and user devices, enabling actions on digital assets to impact physical products and vice versa, through a backend system.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If digital assets are created as static virtual symbols associated with specific services or products, then ownership can be tracked and verified, but the practical value and user engagement are limited
Solution Approach 1:
The digital asset is designed to function across multiple systems and contexts. It can be used within the originating service/platform and also interact with external systems, physical products, and third-party services. This multi-functionality transforms the digital asset from a static symbol into a versatile tool that maintains reliable ownership tracking while gaining practical value through diverse applications.
Solution Approach 2:
The system introduces intermediaries that enable the digital asset to bridge between the digital and physical realms, and between different platforms. These intermediaries facilitate actions where the digital asset can trigger physical product actions, verify authenticity, unlock services, or interact with external systems, thereby enhancing practical value without compromising ownership verification.
2Device complexity
If digital assets are limited to specific services or products, then ownership management is simplified, but user engagement and loyalty across multiple platforms are reduced
Solution Approach 1:
The digital asset is designed with universal functionality that allows it to operate across multiple platforms and services while maintaining a consistent ownership model. The asset can be recognized and utilized by different systems, enabling cross-platform engagement without requiring complex multi-system ownership management.
Solution Approach 2:
The system separates the ownership verification function from the platform-specific functionality. The core ownership data is stored and managed in a standardized format that can be verified across platforms, while the actual utility and interactions are handled by individual platforms. This segmentation simplifies ownership management while enabling broad adaptability.
3Reliability
If digital assets are static creations provided by the company, then control and security are maintained, but connection with real-world objects and user engagement are limited
Solution Approach 1:
The digital asset transitions from a static creation to a dynamic entity that can change state and interact with the environment. It can trigger actions, respond to events, and adapt its functionality based on interactions with physical products and external systems, while security is maintained through controlled access and verification mechanisms.
Solution Approach 2:
Intermediaries are introduced that enable secure interaction between the digital asset and the real world. These intermediaries handle the complexity of physical-digital interactions while maintaining security protocols, allowing the digital asset to connect with real-world objects without compromising the security model.
Data Source
AI summary
Systems and method disclosed herein provide a digital asset system that interconnects the processing of digital assets and related physical products within an enterprise network. Digital assets may be generated and updated based on a number of factors including the interactions with the digital asset within the enterprise network and the physical and commercial attributes of the related physical products. Digital assets may be dynamically updated on real-world conditions and utilized to facilitate cross-system interaction between users, manufacturing, and user engagement systems.