Digital Avatar System for Online Marketplace Product Visualization
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Solution Overview
Problem
Online marketplaces struggle to replicate the shopping experience of brick-and-mortar stores, as users find it difficult to visualize how products would look on them and lack social interaction, leading to reduced confidence in purchases and missed sales opportunities.
Innovation Solution
A digital avatar system that allows users to configure and display digital avatars wearing products based on their measurements, enabling them to see how items would fit and interact with friends through shared avatars, facilitating social recommendations and e-stylist services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional online marketplace interfaces are used, then device complexity is reduced, but user confidence in purchases decreases due to inability to visualize products
Solution Approach 1:
The patent creates digital avatars as virtual copies of users and digital products as virtual representations of physical items. These digital copies allow users to visualize how products would look on them without requiring physical try-ons, thereby increasing purchase confidence while managing system complexity through software-based solutions.
Solution Approach 2:
The patent introduces a digital avatar as an intermediary between the user and the product. The avatar serves as a virtual model that displays products, allowing users to see how items would look on them. This intermediary solution bridges the gap between traditional online shopping and physical try-on experiences.
2Ease of operation
If brick-and-mortar store experiences are replicated, then social interaction increases, but device complexity and system requirements increase
Solution Approach 1:
The patent makes digital avatars shareable across multiple devices and platforms. Users can share their avatars with friends on various devices, enabling social interaction and recommendations. The avatar system serves multiple functions including product visualization, social sharing, and recommendation generation within a single unified system.
3Productivity
If digital avatar systems are implemented, then user confidence and sales increase, but device complexity and processing requirements increase
Solution Approach 1:
The system uses digital copies and representations rather than requiring complex physical interactions. By creating virtual avatars and digital product models, the system achieves high sales conversion through visualization while managing complexity through software-based digital modeling rather than hardware-intensive solutions.
Data Source
AI summary
Disclosed are a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for digital avatars. An interface module receives a request message to determine measurements of a user. A graphics engine sub-module accesses a first set of data that is indicative of locations in a first image of a user. The locations are points of the user's body in the first image. The graphics engine sub-module accesses a second set of data that is indicative of a first physical-space measurement of the user. A computational sub-module determines, based at least partly on the locations and the first physical-space measurement characteristic, an estimate of a second physical-space measurement of the user.