Digital Channel Payment Integration for Seamless Social Commerce
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Solution Overview
Problem
Traditional purchasing channels limit consumers' ability to buy goods and services, requiring visits to brick and mortar stores or e-commerce sites, and lack alternatives for easy transactions in digital environments.
Innovation Solution
A system that syncs a consumer's digital channel profile with their transaction account, allowing for seamless purchases, rewards, and feedback within digital channels like social media and entertainment platforms, without leaving the channel, by initiating transactions based on predefined criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional purchasing channels (brick and mortar stores or e-commerce sites) are used, then consumers can purchase goods and services, but consumers must leave digital channels to complete transactions
Solution Approach 1:
The patent combines payment processing capabilities directly within digital channels by integrating transaction account systems with social media and entertainment platforms. This merging eliminates the need for consumers to leave these channels to complete purchases, allowing seamless transactions to occur within the same environment where consumers discover and engage with content.
Solution Approach 2:
The system enables digital channels to serve multiple functions simultaneously - both as entertainment/social platforms and as payment processing environments. By making digital channels universal spaces that can handle both content consumption and commercial transactions, consumers can complete entire purchase journeys without channel switching.
2Reliability
If traditional payment interfaces (payment tokens, virtual payment terminals) are used, then transactions can be processed securely, but the purchasing process becomes complex and requires multiple steps
Solution Approach 1:
The system implements self-service payment processing where consumers pre-link their transaction accounts to their digital channel profiles. Once linked, the system automatically processes transactions using the associated transaction account without requiring consumers to manually enter payment information or navigate complex payment interfaces during the purchasing moment.
Solution Approach 2:
The patent performs preliminary actions by having consumers establish the connection between their transaction accounts and digital channel profiles in advance. This pre-configuration stores necessary payment information and authorization data, so that when a purchase is initiated, the transaction can be processed immediately without requiring complex real-time payment interface interactions.
3Adaptability or versatility
If consumers use traditional e-commerce sites to purchase items, then purchases can be completed, but consumers cannot easily engage in social commerce activities within digital channels
Solution Approach 1:
The system makes digital channels universal platforms that can handle both traditional e-commerce transactions and social commerce activities. By enabling the same digital channel infrastructure to support multiple transaction types and social interactions, consumers can seamlessly engage in various commerce activities without needing to switch between different specialized platforms.
Data Source
AI summary
The systems, methods, and computer program products (collectively “systems”) described herein are generally configured to monitor actions in digital channels. More specifically, the systems described herein are capable of initiating a transaction with a transaction account based on an action in any suitable digital channel. The systems are capable of syncing transaction accounts with various digital channels. Moreover, the systems are capable of initiating or completing transaction based on user information. The systems may also be capable of providing rewards based on activities or accomplishments in the digital channels. Moreover, the systems may be capable of verifying activities based on transaction information.