Digital Circular Layout Using Spatially Organized Item Cards
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Solution Overview
Problem
Current digital circulars are limited in customization and adaptation to specific consumer interactions, requiring continuous zooming and panning on mobile devices, and lack dynamic content organization based on spatial positioning.
Innovation Solution
A system that dynamically generates and organizes digital circular content based on spatial positioning and user-specific parameters, including retailer and purchase priorities, to create a customizable and interactive digital circular display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional PDF digital circulars are used, then the format is simple and easy to implement, but the customization capability and adaptability to user interactions are limited
Solution Approach 1:
The patent transforms static PDF circulars into dynamic digital circulars that can adapt to user interactions. The system dynamically generates and reorganizes content based on spatial positioning, user behavior, and real-time data, allowing the circular to evolve and customize itself without requiring complex manual intervention for each change.
Solution Approach 2:
The digital circular is divided into multiple item cards that can be independently positioned and organized in a grid layout. Each item card represents a discrete product or promotion, allowing selective customization and dynamic repositioning based on user interaction patterns and spatial constraints.
2Ease of operation
If continuous zooming and panning are required to view content on mobile devices, then the display area is limited, but the content completeness is maintained
Solution Approach 1:
The patent transitions from a single-dimensional linear PDF layout to a two-dimensional grid-based spatial layout. Item cards are positioned across multiple dimensions (rows and columns), allowing users to view more content simultaneously without continuous scrolling or zooming, effectively utilizing the mobile device's screen real estate.
3Adaptability or versatility
If static content organization is used, then the implementation is simple, but the response to user interactions and adaptations are limited
Solution Approach 1:
The system incorporates feedback mechanisms that monitor user interactions with the digital circular. Based on this feedback, the system dynamically adjusts content organization, repositions item cards, and customizes the display to better match user preferences and behavior patterns, creating a responsive adaptive experience.
4Loss of information
If item cards are displayed without spatial positioning optimization, then the layout is simple, but the content presentation effectiveness is reduced
Solution Approach 1:
The patent applies local quality optimization by positioning different item cards in specific locations within the grid based on their importance, user relevance, and spatial constraints. High-priority items are placed in prominent positions (e.g., top-left), while secondary items are positioned accordingly, creating a visually optimized layout that guides user attention effectively.
Data Source
AI summary
A dynamic digital advertising content system having a front end system and a back end system, and used to present product content to a user's computing device in the form of a digital circular. The back end system provides retailers and third party access to upload, and update, product content information for the digital circular, including videos and animations. The dynamic digital advertising content system can include integrations for third-parties such as digital coupon providers and loyalty program providers. The system permits users the ability to share with other users merchandise displayed in the digital circular and/or selected for a shopping list. Such shared content can be dynamically arranged for subsequent presentation on a computing device of the recipient. The digital circular is further customizable for individual retailers or retailer locations, as well as customizable based on detected histories and/or characteristics of the user receiving the digital circular.