Digital Component Merging for Entity Attribution
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Solution Overview
Problem
Existing systems fail to efficiently combine and attribute interactions from multiple sources of digital content in a single electronic document, leading to redundant data presentation and user confusion, while also inaccurately tracking interactions.
Innovation Solution
A digital component server and distribution server system that identifies and combines digital components with matching entities from search results and other content, creating an optimized digital component, which is then integrated into the document, and attributes interactions using an incremental interaction factor to accurately credit each source.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If digital components and search results identifying the same entity are presented separately in an electronic document, then complete information is provided to users, but redundant data presentation occurs and user confusion increases
Solution Approach 1:
The patent combines a digital component and a search result that identify the same entity into a single optimized digital component. This merging eliminates redundant information presentation while maintaining complete entity identification, thereby reducing user confusion without losing informational completeness.
2Adaptability or versatility
If digital components and search results identifying the same entity are presented separately, then all content sources are represented, but memory usage efficiency decreases
Solution Approach 1:
By merging multiple content elements (digital component and search result) into a single optimized digital component, the system reduces the total quantity of data stored and transmitted while preserving representation from multiple content sources. This improves memory usage efficiency without sacrificing content source diversity.
3Measurement precision
If interactions with digital components and search results are tracked separately, then attribution accuracy for each source is maintained, but interaction tracking complexity increases
Solution Approach 1:
The patent merges the tracking of interactions for digital components and search results into a unified interaction tracking mechanism. By associating a single interaction with the optimized digital component that encompasses both sources, the system maintains attribution accuracy while significantly reducing tracking system complexity.
4Adaptability or versatility
If multiple separate digital components and search results are integrated into an electronic document, then comprehensive content coverage is achieved, but device complexity for processing and rendering increases
Solution Approach 1:
The system merges multiple content elements into a single optimized digital component that provides comprehensive content coverage. This consolidation reduces the number of separate processing and rendering operations required, thereby decreasing device complexity while maintaining comprehensive content representation.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.