Digital Content Display During Application Launch
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Solution Overview
Problem
Current systems fail to clearly identify the application being opened, leading to user confusion, and struggle with formatting digital content during the loading process, especially when combining it with other information.
Innovation Solution
A system and method that includes a server and user device, where the server receives a digital content request with an application identifier and parameter value, generating a response that includes digital components and content identifiers, allowing for simultaneous and consistent display, using templates to define positioning, and reducing data transfer and computational overhead.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If digital content is presented during application loading, then user engagement is improved, but user confusion increases due to lack of application identification
Solution Approach 1:
The patent combines digital content (advertisements) with application identification elements (branding data, icons, names) into a unified loading screen display. This merging ensures that both engagement-oriented content and identification information are presented simultaneously, resolving the contradiction between improving user engagement and maintaining application identification.
Solution Approach 2:
The patent prepares and displays application identification elements during the loading phase before the application fully launches. By performing the identification function preliminarily during loading, the system maintains user orientation while simultaneously presenting engagement-oriented digital content, thus resolving the information loss issue.
2Manufacturing precision
If digital content is formatted to correct screen dimensions, then display quality is improved, but system complexity increases due to formatting difficulties
Solution Approach 1:
The patent creates a universal loading screen template that can adapt to different screen dimensions and orientations. This template-based approach allows the same digital content and application identification elements to be displayed correctly across various devices without requiring complex device-specific formatting logic, thus improving display quality while reducing system complexity.
Solution Approach 2:
The system dynamically adjusts display parameters (such as positioning, scaling, and layout) of digital content and branding elements based on the detected screen dimensions and orientation. By automatically changing these parameters rather than creating separate formats for each device, the system achieves high display quality without increasing overall system complexity.
3Quantity of substance
If multiple data requests are sent for digital content and components, then content completeness is improved, but data transfer overhead increases
Solution Approach 1:
The patent combines multiple data requests into a single unified request that retrieves both digital content and application branding components simultaneously. This merging of requests reduces the number of separate data transfers while ensuring that all necessary content elements are retrieved, thus maintaining content completeness while reducing data transfer overhead and energy consumption.
4Loss of information
If application branding is displayed with digital content, then user identification is improved, but display layout complexity increases due to overlapping issues
Solution Approach 1:
The patent divides the loading screen into distinct segmented areas: one region for application branding elements (icon, name, branding data) and another region for digital content (advertisements). This spatial segmentation prevents overlapping between identification elements and engagement content, maintaining clear user identification while simplifying layout management compared to integrated or overlapping designs.
Data Source
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AI summary
Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.