Digital Content Update Basis for Freshness and Engagement
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Solution Overview
Problem
Continuous delivery of digital content to client devices consumes network and hardware resources and leads to user desensitization, reducing the effectiveness of the content in achieving its intended purpose, such as conversion or engagement.
Innovation Solution
Implementing an update basis for digital content that incorporates new components from a service provider system, controlled by fixed and variable attributes, to keep the content fresh and relevant to users, using a stock content service to provide up-to-date digital content components based on specified timing and user interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If digital content is continuously delivered to client devices, then user engagement is maintained, but network resources and hardware resources are consumed excessively
Solution Approach 1:
The system implements periodic content updates based on predetermined time intervals or trigger events rather than continuous delivery. The content delivery system waits for specified conditions (time-based schedules or event-based triggers) before delivering updated content, reducing unnecessary network traffic and device resource consumption while maintaining user engagement through timely updates.
2Adaptability or versatility
If digital content is delivered continuously, then users are exposed to fresh content, but users become desensitized and ignore the content
Solution Approach 1:
The system incorporates feedback mechanisms where users can indicate when content has been viewed or interacted with. The content delivery system uses this feedback information to determine when to deliver updated content, ensuring that content updates occur at optimal moments when users are most likely to engage, thereby maintaining content effectiveness while avoiding unnecessary deliveries.
3Adaptability or versatility
If digital content is updated frequently, then content remains relevant and engaging, but the frequency of updates increases resource consumption
Solution Approach 1:
The system pre-establishes update schedules and trigger conditions before content delivery is needed. Content providers specify predetermined time intervals or event-based triggers in advance, and the delivery system is configured to automatically execute updates according to these pre-set parameters, simplifying the update management process while maintaining content relevance.
Data Source
AI summary
An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.