Digital Coupon Platform Tracking Consumer Purchase Intent
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Solution Overview
Problem
Advertisers face challenges in accurately predicting purchasing intentions of potential customers, leading to inefficient marketing efforts and wastage of resources due to the lack of insight into consumers' purchase intentions.
Innovation Solution
A platform is provided for advertisers to track, identify, and predict consumer purchase intentions by tracking the lifecycle of uniquely identifiable digital coupons, allowing for targeted marketing efforts and efficient resource allocation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertisers use mass marketing methods to reach as many potential consumers as possible, then the reach and awareness of marketing campaigns is improved, but the efficiency of marketing capital is severely degraded due to the extremely small percentage of consumers who respond and purchase
Solution Approach 1:
The patent segments the consumer population by tracking individual coupon interactions and behaviors. Instead of treating all consumers uniformly in mass marketing, the system divides them into targeted groups based on their coupon redemption patterns, trading activities, and engagement metrics, allowing advertisers to focus resources on high-probability customers while maintaining broad reach through platform-wide coupon distribution
Solution Approach 2:
The system performs preliminary actions by tracking and analyzing consumer coupon behaviors before making marketing decisions. The platform continuously monitors coupon redemptions, trades, and interactions in advance to build predictive models, enabling advertisers to identify potential customers before launching targeted campaigns rather than relying on post-campaign attribution
2Ease of operation
If advertisers send coupons to consumers without knowing their purchase intentions, then the distribution of marketing materials is simplified, but marketing resources are wasted on consumers unlikely to become customers
Solution Approach 1:
The patent implements continuous feedback loops where consumer coupon interactions (redemptions, trades, clicks) are tracked and fed back into the system to update consumer profiles and purchase intent predictions. This feedback mechanism allows the system to automatically adjust targeting strategies, maintaining simple distribution processes while eliminating waste by focusing on consumers with demonstrated interest
Solution Approach 2:
The system enables consumers to self-identify as potential customers through their voluntary actions on the platform (redeeming coupons, trading, searching). Rather than requiring advertisers to actively query or segment consumers, the platform allows consumers to reveal their purchase intentions through their own behaviors, which are then automatically captured and utilized for targeted marketing
3Device complexity
If advertisers rely on existing marketing methods without tracking consumer purchase intentions, then the current marketing infrastructure can be maintained, but the ability to predict which consumers will become customers is lost
Solution Approach 1:
The patent creates a universal coupon trading platform that serves multiple functions simultaneously: it acts as a distribution channel for advertisers, a tracking system for consumers, a data collection mechanism for purchase intention analysis, and a marketplace for coupon exchange. This multi-functional platform maintains infrastructure simplicity by consolidating these functions into a single ecosystem rather than requiring separate systems for each purpose
Solution Approach 2:
The platform introduces itself as an intermediary between advertisers and consumers, mediating the collection and analysis of purchase intention data. Rather than requiring advertisers to build complex direct tracking infrastructure, the platform serves as a neutral mediator that captures consumer behaviors across all interactions and provides processed insights back to advertisers, reducing their infrastructure burden while improving prediction accuracy
4Loss of information
If advertisers cannot track the complete lifecycle of coupons from distribution to redemption, then the informational gap between marketing and purchase is maintained, but the quality of attribution data is degraded
Solution Approach 1:
The patent ensures continuous tracking of coupon lifecycle by maintaining persistent records of each coupon from creation through distribution, redemption, and post-redemption analysis. The system continuously monitors consumer interactions without gaps, ensuring that no information is lost between marketing actions and purchase outcomes, thereby maintaining complete attribution chains for accurate measurement
Data Source
AI summary
A method of managing a plurality of unique digital coupons that can be transmitted to a plurality of known consumers, such that each of the plurality of known consumers is associated with a particular plurality of coupons that can be registered to, searched for, saved on, traded with, merged or “stacked” together, and divided or “split” apart; all on a single platform so that every interaction is recorded, analyzed, scored and reported on in such a way that advertisers can identify new previously unknown consumers and incentivize them to become future customers using their existing marketing campaign and distribution methods.