Digital Data Exchange System for Privacy-Preserving Consumer Targeting
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Solution Overview
Problem
The distribution of promotional materials is inefficient due to broad or narrow audience reach and consumer privacy concerns, making it difficult for advertisers to target specific consumers effectively.
Innovation Solution
A digital data exchange system acts as a secure intermediary between consumers and merchants, using purchase data and AI to anonymously connect consumers with relevant vendors, curating offers and protecting privacy while facilitating seamless commerce.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional promotional material distribution is used, then consumers can receive marketing information, but consumer privacy is compromised and targeting precision is poor
Solution Approach 1:
The patent introduces a third-party intermediary system that acts as a mediator between consumers and advertisers. This intermediary processes consumer data and match requests without exposing personal information to advertisers, enabling precise targeting while maintaining consumer privacy through anonymized data exchange.
Solution Approach 2:
The system creates a copy of consumer profile data in an anonymized format that contains only the necessary matching information. This copy is used for matchmaking purposes without exposing the original personal data to advertisers, allowing precise consumer identification while protecting privacy.
2Quantity of substance
If broad audience promotional materials are distributed, then more consumers can be reached, but relevance and effectiveness of marketing decreases
Solution Approach 1:
The system applies local quality by customizing promotional materials to match specific consumer preferences and characteristics. Instead of uniform broad-cast marketing, the system generates localized promotional content based on individual consumer profiles, ensuring high relevance while maintaining the ability to reach multiple consumers through the intermediary network.
3Productivity
If consumer data is collected for targeted advertising, then advertising effectiveness improves, but consumer trust and privacy protection deteriorates
Solution Approach 1:
The intermediary system collects and processes consumer data centrally, then distributes only anonymized matching information to advertisers. This mediator approach enables effective advertising by maintaining detailed consumer profiles while protecting privacy by preventing direct access to personal data by advertisers.
Solution Approach 2:
The system extracts only the necessary matching information from consumer profiles and separates it from personal identifiers. By taking out only the essential data needed for matchmaking and discarding or anonymizing personal information, the system enables effective advertising while removing privacy risks.
Data Source
AI summary
A digital data exchange system includes a controller configured to receive a request message from a personal computing device of a first party. The request message includes information about at least one desired product or service. The controller is configured to communicate the request message to vendor computing devices of multiple vendors. Responsive to receiving one or more response messages from the vendor computing devices, the controller is configured to communicate the one or more response messages or information from the one or more response messages to the personal computing device of the first party. Each of the one or more response messages includes one or more of an offer for sale of the at least one desired product or service or promotional material related to the at least one desired product or service, and is generated upon receipt of the request message at the respective vendor computing device.