Digital Design Template Recommendation System Using ML Classification

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Solution Overview

Problem

Conventional digital design template recommendation systems are inefficient and inflexible, often providing static and irrelevant recommendations that require significant user interaction to access relevant templates, especially on mobile devices, and fail to accurately represent users' creative intents and seasonal needs.

Innovation Solution

A digital design template recommendation system utilizing machine learning to generate personalized recommendations based on creative segment classifications, geo-seasonal intent data, and user signals, which identifies a subset of relevant templates by blending historical analytics and real-time data to dynamically update and tailor suggestions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional digital design template recommendation systems are used, then system simplicity is maintained, but recommendation relevance and user satisfaction deteriorate due to static and generic recommendations

Engineering Contradiction:
Improverecommendation relevanceVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system performs preliminary classification of user creative segments and template characteristics before making recommendations. By pre-processing and organizing data into structured categories (creative segments, template classifications, geo-seasonal data), the system enables faster and more accurate matching without requiring complex real-time computation during user interaction.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system dynamically adjusts recommendation parameters based on multiple factors including user creative segment, geo-seasonal context, template classifications, and real-time user signals. By changing and optimizing multiple parameters simultaneously, the system achieves high recommendation relevance while managing complexity through structured parameter organization.

Inventive Principle:
Principle #35Parameter changes

2Productivity

If static recommendation systems are used, then system complexity is reduced, but user interaction requirements increase and productivity decreases

Engineering Contradiction:
Improvetemplate access efficiencyVSAvoiduser interaction burden
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system automatically performs recommendation generation and updates by leveraging user signals, creative segment classifications, and template data without requiring active user input. The system serves itself by continuously learning from user interactions and automatically adjusting recommendations, thereby reducing user interaction burden while improving productivity.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system incorporates real-time user signals and interaction data as feedback to continuously refine and update template recommendations. By monitoring user behavior and preferences, the system dynamically adjusts recommendations to match evolving user needs, improving both efficiency and ease of operation.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If generic recommendation approaches are used, then system complexity is minimized, but adaptability to user creative intents and seasonal needs deteriorates

Engineering Contradiction:
Improvecreative intent matchingVSAvoiddata processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments both user creative intents and template characteristics into distinct, structured categories (creative segments, template classifications, geo-seasonal data). By dividing the recommendation problem into manageable segments, the system achieves high adaptability to diverse user needs while controlling complexity through organized data structures and classification systems.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies different classification and matching criteria to different types of templates and user segments. By tailoring the recommendation approach to specific local contexts (creative segments, geo-seasonal conditions, template categories), the system achieves versatile adaptability without requiring a single complex universal solution.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20240273285A1Generating digital design recommendations
Publication Date: 2024.08.15 ADOBE INC
  • US20240273285A1 patent drawing
  • US20240273285A1 patent drawing
  • US20240273285A1 patent drawing

AI summary

The present disclosure relates to systems, methods, and non-transitory computer-readable media that provides to a user a subset of digital design templates as recommendations based on a creative segment classification and template classifications. For instance, in one or more embodiments, the disclosed systems generate the creative segment classification for the user and determines geo-seasonal intent data. Furthermore, the disclosed system generates template classifications using a machine learning model based on geo-seasonality and creative intent. In doing so, the disclosed system identifies a subset of digital design templates based on the template classifications, geo-seasonal intent data, and the creative segment classification of the user.