Digital Display Playlist Generation for Real-Time Ad Bidding
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Solution Overview
Problem
Existing digital display methods for outdoor advertising struggle with efficiently deploying playlists and contents in real-time across a large number of devices, leading to processor capacity inefficiencies and complex interactions with programmatic advertising platforms.
Innovation Solution
A digital display method that generates playlists for digital display devices, synchronizes them with a platform, and uses a programmatic platform for real-time bidding on free time slots, allowing for efficient content deployment and reduced processor load by pre-loading likely-winning content and using loading manifests for seamless updates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital display devices perform real-time bidding and content loading locally, then advertising space can be sold programmatically, but processor capacity is overwhelmed and operation speed decreases
Solution Approach 1:
The patent extracts the complex bidding and content management functions from the digital display devices and concentrates them on the playlist generation platform. The platform handles auction participation, bid result processing, and content selection, while devices only receive ready-to-play playlists and pre-loaded content, dramatically reducing their processor burden.
Solution Approach 2:
The system performs preliminary actions by pre-loading winning content into digital display devices before the actual playback time. The platform identifies winning bids, secures content, and loads it into devices in advance, so that when playback time arrives, the device simply displays pre-prepared content without needing to process bids or load content in real-time.
2Productivity
If digital display devices synchronize frequently with the playlist generation platform, then content updates are timely, but network bandwidth is consumed and operation complexity increases
Solution Approach 1:
The patent applies local quality by making playlists device-specific. Each digital display device receives a customized playlist tailored to its location, content inventory, and scheduled campaigns. This allows the system to push complete, customized playlists to devices in bulk updates rather than requiring frequent small synchronization requests, reducing overall network traffic while maintaining timeliness.
3Power
If content is loaded on-demand during free time slots, then processor load is reduced, but connectivity requirements increase and real-time response is compromised
Solution Approach 1:
The system performs preliminary action by pre-loading all content that might be needed for future free time slots into the digital display devices in advance. Content is loaded based on predicted bidding patterns and campaign schedules, stored locally in device memory, and made immediately available for playback. This eliminates the need for real-time content loading during playback, ensuring operation reliability even when network connectivity is poor or unavailable.
Data Source
AI summary
A display method comprising: generating by a platform for generating playlists, playlists intended for digital display devices, the playlists having free time slots; synchronizing digital display devices with the playlist generation platform; for each free time slot of each playlist, corresponding to a digital display device, sending a content request by the platform for generating playlists, to a programmatic platform for selling advertising space, the programmatic platform being adapted to emit a corresponding bid and to send back to the platform for generating playlists, information corresponding to content having won the bid; informing of the content having won the bid, by said platform for generating playlists, the at least one digital display device corresponding to the free time slot.