Digital Media Campaign Manager for Automated Ad Scheduling
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Solution Overview
Problem
Current methods for implementing digital media campaigns are inefficient, particularly in television and radio advertising, due to manual negotiation, lack of access to scheduling information, and inadequate accounting for consumer preferences, leading to wasted time and revenue opportunities.
Innovation Solution
A system that includes a digital media campaign manager to automate the selection and scheduling of digital advertisements across multiple media platforms, using buyer-side and seller-side interfaces to compare purchasing and seller criteria with temporal and non-temporal attributes to optimize ad placement and scheduling.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual negotiation methods are used for digital media campaign sales, then flexibility in deal-making is maintained, but efficiency and productivity are severely reduced due to lack of access to scheduling information and manual coordination requirements
Solution Approach 1:
The patent introduces an automated campaign management system that acts as an intermediary between buyers and sellers, providing real-time access to scheduling information and automatically coordinating ad placements across multiple media outlets. This intermediary system maintains the flexibility of manual negotiation while dramatically improving productivity by eliminating information asymmetry and automated scheduling coordination.
Solution Approach 2:
The system replaces manual mechanical coordination processes with automated electronic scheduling and management tools. The automated system accesses scheduling information from multiple media outlets, performs optimization calculations, and coordinates placements without manual intervention, thereby maintaining operational flexibility while vastly improving sales efficiency and productivity.
2Ease of operation
If criteria for ad placement are set by media outlets without considering consumer preferences, then seller control is maintained, but revenue opportunities are lost due to inadequate alignment with consumer value
Solution Approach 1:
The system incorporates feedback loops that analyze consumer preferences, viewing habits, and engagement metrics to dynamically adjust ad placement criteria. This feedback mechanism allows media outlets to maintain control over scheduling and technical requirements while optimizing placements to align with consumer preferences, thereby maximizing revenue opportunities without sacrificing seller authority.
Solution Approach 2:
The patent implements dynamic criteria adjustment where ad placement parameters are continuously optimized based on real-time data about consumer preferences, program performance, and market conditions. This dynamic approach enables sellers to maintain control over the selection process while adapting criteria to maximize revenue by aligning with what consumers actually value and engage with.
3Loss of information
If representatives must manually gather and monitor data from multiple systems for cross-media campaigns, then comprehensive data collection is achieved, but time consumption and operational complexity increase significantly
Solution Approach 1:
The system implements a universal platform that interfaces with multiple media outlet systems simultaneously, gathering and monitoring scheduling data from broadcast television, cable television, radio, and streaming media through a single integrated system. This multi-functional approach maintains comprehensive data collection across all media types while eliminating the need for representatives to manually query each system separately, dramatically reducing time consumption and operational complexity.
4Ease of operation
If consumers must commit to ad placements at some media sources before knowing availability at other sources, then decision-making process is initiated, but exposure risk and uncertainty increase
Solution Approach 1:
The system performs preliminary actions by pre-coordinating ad placement schedules across multiple media outlets before finalizing any commitments. The automated system checks availability, optimizes placements, and secures scheduling agreements across all desired media sources in advance, allowing consumers to make informed decisions with full knowledge of campaign feasibility rather than committing sequentially with uncertain outcomes.
Data Source
AI summary
A method and system for managing digital media campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to users. A media advertising campaign manager receives various criteria for the inclusion of advertisements in a particular entity's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the entity's criteria. In various embodiments, the method system may consider the entity's preferences, seller criteria, and campaign requests for other entities.