Digital Media Impact Labels for Energy-Aware Content Use

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Solution Overview

Problem

The production, transmission, and use of digital multimedia content consume significant electrical energy, contributing to greenhouse gas emissions and environmental impact, necessitating more energy-efficient practices in the digital media industry.

Innovation Solution

Embedding environmental impact data within digital media items, allowing receivers to decode and utilize them based on calculated energy usage, enabling energy-efficient production, dissemination, and use attributes through algorithms specific to medium type and production methods, with digital labels and automatic carbon offsetting mechanisms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If digital media content is produced, transmitted and used through powered electronic components, then digital media functionality and accessibility are improved, but energy consumption increases significantly

Engineering Contradiction:
Improvedigital media accessibilityVSAvoidenergy consumption
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The system embeds environmental impact data within digital media items and uses receivers to decode and utilize this data. The impact value is calculated based on energy consumption during production, transmission, and use, creating a feedback loop that informs users about the environmental cost of their media consumption choices

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent changes the parameter representation by encoding environmental impact data (energy consumption, greenhouse gas emissions) into the digital media items themselves. This allows the system to track and respond to environmental parameters rather than just performance parameters

Inventive Principle:
Principle #35Parameter changes

2Object-affected harmful factors

If environmental impact data is embedded and utilized in digital media items, then energy-efficient choices are promoted, but system complexity increases

Engineering Contradiction:
Improveenvironmental impactVSAvoidsystem complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The environmental impact value is calculated and embedded within the digital media item during production, before the item is transmitted or used. This preliminary calculation of impact based on production energy consumption and transmission details eliminates the need for complex real-time tracking during distribution

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary environmental impact value that mediates between the physical production processes and the digital media content. This impact value serves as a simplified representation that receivers can decode and utilize without needing to understand the complex underlying production and transmission processes

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10003354B2Digital media usage in response to impact data
Publication Date: 2018.06.19 KYNDRYL INC
  • US10003354B2 patent drawing
  • US10003354B2 patent drawing
  • US10003354B2 patent drawing

AI summary

Aspects provide digital media content as a function of embedded environmental impact data. When a digital multimedia item is received, an embedded environmental impact value is decoded and the item is utilized as a function of the decoded embedded environmental impact value. Some aspects account for amounts and types of energy used in creating the item to calculate an environmental impact value for the item, and the calculated environmental impact value is embedded within digital data of the item.