Digital Media Metadata Embedding for Seamless Product Purchase
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Solution Overview
Problem
Consumers face difficulties in accessing and purchasing products they see during digital media, such as TV shows or movies, as they need to actively research and navigate to find and buy the products, which is inconvenient.
Innovation Solution
Embedding metadata in digital media streams to offer products directly to consumers, allowing them to view and purchase products seamlessly by integrating a custom checkout interface and API, enabling one-click purchasing or wishlist additions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers actively research and navigate to find products seen in digital media, then they can purchase the products, but the process requires significant time and effort
Solution Approach 1:
Product information and purchase options are prepared and embedded in the digital media content beforehand. When a consumer views the content, the product data is already associated with the visual elements, enabling immediate purchase without external research
Solution Approach 2:
A metadata system acts as an intermediary between the digital media content and the e-commerce platform. The metadata contains product information that bridges the gap between viewing content and purchasing, eliminating the need for consumers to manually search
2Ease of operation
If product purchase information is embedded in digital media streams, then consumer convenience is enhanced, but the system complexity increases
Solution Approach 1:
The metadata specification serves multiple functions: it identifies products, provides purchase information, and enables e-commerce integration within the digital media stream. This multi-functionality reduces the need for separate systems while enhancing consumer convenience
Solution Approach 2:
The system changes the parameter of information embedding by integrating product data directly into the media stream metadata rather than requiring separate lookup processes. This parameter change simplifies the user experience while managing system complexity through standardized metadata formats
Data Source
AI summary
A method for using metadata in digital media or streams to offer goods and/or services for sale including defining and promoting a specification for embedding goods and/or services offerings in programming digital media or digital streams and providing an application programming interface (API) to facilitate building a custom checkout user interface on a digital media playing device. The method also includes receiving, at a server or service via the custom checkout user interface, at least one of consumer orders for offered goods and/or services and requests to place offered goods and/or services on a consumers' list.