Digital Pass Messaging Using Geofencing Without Personal Data
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Solution Overview
Problem
Existing digital promotional systems require users to provide personal information, creating friction and privacy concerns, and there is a need for a more efficient and privacy-preserving method to deliver electronic messages.
Innovation Solution
A digital pass system that allows users to receive promotional messages without submitting personal information, using spatial, temporal, and risk considerations to determine when and whom to send promotions, utilizing Bluetooth, geofencing, and predictive algorithms to optimize message delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are required to provide personal information (email, phone numbers) to receive promotional messages, then the system can deliver targeted marketing communications, but user privacy is compromised and installation friction increases
Solution Approach 1:
The patent extracts personal information requirements from the promotional message delivery system. Instead of requiring email addresses, phone numbers, or other PII, the system uses only device identifiers and location data to deliver promotions, separating the essential identification function from privacy-sensitive information collection
Solution Approach 2:
The patent introduces an intermediary approach by using mobile device identifiers and geofenced location data as mediators between the promotional system and users. These intermediaries enable targeted delivery without exposing or requiring personal information, acting as a buffer that protects user privacy while maintaining system functionality
2Productivity
If traditional applications require full installations and registrations to deliver promotional content, then the system can collect user data for targeted marketing, but the complexity and time required for user onboarding increases
Solution Approach 1:
The patent extracts the core functionality of promotional delivery from the complex traditional app installation process. By using web-based geofenced promotions that leverage existing mobile browser capabilities, the system removes the need for full app installations, registration forms, and complex setup procedures while maintaining targeted delivery capability
Solution Approach 2:
The patent makes the promotional system universal by leveraging existing mobile device capabilities (GPS, web browser, push notifications) that all modern smartphones already possess. This multi-functional approach allows the system to deliver targeted promotions without requiring users to install additional specialized applications or undergo complex registration processes
3Productivity
If the system collects and processes user personal information to calculate outcome probabilities and optimize promotion delivery, then marketing effectiveness improves, but data security risks and user trust issues increase
Solution Approach 1:
The patent extracts personal identifiable information from the data collection process entirely. The system achieves marketing effectiveness by collecting only anonymized device identifiers and geofenced location data, removing the security risks associated with storing and processing sensitive personal information while maintaining the ability to calculate outcome probabilities and optimize delivery
Solution Approach 2:
The patent uses transient, disposable data elements (temporary device identifiers and ephemeral location data) instead of persistent personal information. These short-living data objects enable effective promotional targeting and probability calculations without creating long-term security vulnerabilities or requiring complex data protection infrastructure
Data Source
AI summary
Disclosed is a digital pass system that includes a network interface assembly including one or more computerized network devices. A promotional environment has at least one or more of spatial, temporal, material, and risk elements, the risk elements designed to calculate outcome probabilities. Included is at least one user interface wherein users may create through a digital pass portal at least one digital pass on at least one computerized device designed to accept receipt of at least one or more of information, coupons, and transactions via the network interface assembly. The network interface assembly is designed to send information to the at least one digital pass as prompted by a digital pass software based on at least one or more of the location of the at least one user, the time, the material associated with the information, and the probability the at least one user will respond positively.