Digital Promotion Server Expiration Logic
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing digital promotion systems do not effectively manage and generate replacement promotions for returned products, failing to consider expiration dates and user purchasing history, which limits their redeemability and promotional value.
Innovation Solution
A system and method that uses a digital promotion processing server to determine if an initial digital promotion has expired, generating a first replacement promotion with the same or greater value if not expired, and a second replacement promotion with a lower value if expired, based on user history and product return windows, to be communicated to a user device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the system generates a replacement digital promotion with the same or greater promotional value when the initial promotion has not expired, then user engagement and repurchase encouragement are improved, but system complexity and processing requirements increase
Solution Approach 1:
The system dynamically adjusts the promotional value of replacement digital promotions based on the expiration status of initial promotions. When the initial promotion has not expired, the replacement promotion maintains or increases the promotional value; when expired, it reduces the value. This dynamic adjustment mechanism resolves the contradiction by making the system adaptable to different temporal conditions without requiring complex manual intervention.
Solution Approach 2:
The system automatically determines whether initial promotions have expired and generates appropriate replacement promotions without requiring manual review or intervention. The processor autonomously compares expiration dates, determines promotional status, and issues replacement promotions with adjusted values, thereby managing complexity internally while maintaining high adaptability to various promotion scenarios.
2Measurement precision
If the system checks expiration dates and generates differentiated replacement promotions, then promotional accuracy and compliance are improved, but processing time and computational resources increase
Solution Approach 1:
The system performs expiration date checks and replacement promotion generation as part of the automated return processing workflow. By integrating these checks into the existing return authorization process, the system verifies expiration dates and issues appropriate replacement promotions without requiring separate processing steps, thereby maintaining measurement precision while minimizing additional processing time.
3Productivity
If the system offers higher promotional values for repurchase of returned products, then repurchase rate and user engagement are improved, but promotional cost and financial exposure increase
Solution Approach 1:
The system changes the promotional value parameter of replacement promotions based on the expiration status of initial promotions. When initial promotions are still valid, replacement promotions offer higher or equal values to encourage repurchase. When initial promotions have expired, the system reduces the promotional value, thereby controlling promotional costs while maintaining effectiveness in driving repurchases of returned products.
Data Source
AI summary
A system for processing a digital promotion may include a user device associated with a given user and a digital promotion processing server. The digital promotion processing server may include a processor and a memory cooperating therewith to, upon return of a purchased product associated with the given user, determine whether an initial digital promotion was applied to the purchased product, and if so, determine whether the initial digital promotion has expired. When the initial digital promotion has not expired, the processor may generate a first replacement digital promotion having a first promotional value associated therewith, and communicate the first replacement digital promotion to the user device. When the initial digital promotion has expired, the processor may generate a second replacement digital promotion having a second promotional value associated therewith that is less than the first promotional value, and communicate the second replacement digital promotion to the user device.