Digital Promotion Processing System With Shopper-Selected Redemption Channels
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current digital promotion systems are limited in allowing consumers to redeem promotions through multiple channels and do not efficiently manage promotional budgets across different redemption methods.
Innovation Solution
A digital promotion processing system that generates a promotion identifier for a product, allowing redemption via various channels such as POS terminals, digital wallets, or cashback, and manages promotional budgets by applying redeemable values based on shopper-selected redemption channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital promotions are redeemed through multiple channels (POS terminal, digital wallet, cashback), then consumer convenience and promotional effectiveness are improved, but system complexity and budget management difficulty increase
Solution Approach 1:
The promotion processing server is designed to handle multiple redemption channels (POS terminal, digital wallet, cashback) through a unified system architecture. The server can process different redemption types using the same core infrastructure, allowing one system to perform multiple functions without requiring separate systems for each channel.
Solution Approach 2:
The patent implements a hierarchical structure where the promotion processing server contains multiple promotion identifier generators, each specialized for different redemption channels. These nested components work together within the unified server framework, allowing complex multi-channel functionality to be organized in manageable layers.
2Ease of operation
If digital promotions are redeemed through multiple channels, then consumer convenience is improved, but promotional budget management becomes less efficient
Solution Approach 1:
The promotion processing server implements real-time tracking and monitoring of promotional budget consumption across all redemption channels. The system provides feedback mechanisms that trackredeemptions, update remaining budget, and alert when budget thresholds are approached, enabling efficient budget management while supporting multiple consumer-friendly channels.
Solution Approach 2:
The system pre-allocates promotional budgets to different promotion identifiers before campaigns begin. By establishing budget parameters and limits in advance, the system can automatically manage spending across multiple channels without requiring constant manual intervention, thus maintaining both consumer convenience and budget efficiency.
Data Source
AI summary
A digital promotion processing system may include a shopper device associated with a given shopper, and a promotion processing server. The server may generate a given promotion identifier associated with a digital promotion for a given product. The digital promotion may be redeemable via different redemption channels and may have a redeemable value associated therewith. The server may communicate the digital promotion to the shopper device, cooperate with the shopper device to display, on a display of the shopper device, the digital promotion, and cooperate with the shopper device to permit shopper-selection of one of the different redemption channels based upon display of the digital promotion. The server may determine when the given product has been purchased by the given shopper, and when so, apply the redeemable value according to the shopper-selected redemption channel and based upon the given promotion identifier.