Digital Promotion Server Targeting Underperforming Locations
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing marketing strategies for products and services fail to effectively address underperforming sales locations by not providing targeted promotions for companion products, leading to suboptimal sales volume and revenue.
Innovation Solution
A system utilizing a digital promotion server and messenger bot to collect user data and identify underperforming redemption locations for a primary product, then generates and communicates promotions for companion products to mobile devices, allowing for dynamic adjustment of promotion values based on sales data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional marketing strategies are used for products and services, then general awareness and basic sales are maintained, but underperforming sales locations cannot be effectively addressed and sales volume remains suboptimal
Solution Approach 1:
The patent segments the marketing approach by identifying specific underperforming redemption locations and creating location-specific digital promotions tailored to each location's performance data, rather than using uniform marketing strategies across all locations
Solution Approach 2:
The system applies local quality by generating customized digital promotions for each underperforming location based on its specific sales data and product combinations, making the marketing strategy adaptive to local conditions rather than applying a one-size-fits-all approach
2Adaptability or versatility
If digital promotions are generated and communicated through messenger bots, then targeted promotions for companion products can be sent to mobile devices, but the system complexity increases
Solution Approach 1:
The patent uses messenger bots as intermediary tools to communicate digital promotions to consumers. The bots act as mediators between the promotion system and mobile devices, leveraging existing communication infrastructure to reduce the complexity of direct system-to-device integration
Solution Approach 2:
The system leverages the universal capability of messenger bots to communicate with various mobile devices through standard messaging protocols, allowing the same promotion system to reach multiple device types without requiring device-specific custom integration for each platform
Data Source
AI summary
A system for processing a digital promotion may include mobile wireless communications devices and a digital promotion server. The digital promotion server may be configured to operate a messenger bot to collect information and communicate a first digital promotion for a first product to at least one mobile wireless communications device based upon the collected information. The digital promotion server may also be configured to determine an underperforming redemption location for the first digital promotion for the first product having underperforming sales of the first product relative to other redemption locations and obtain an identification of a second product also included with the first product from transaction receipts. The digital promotion server may also be configured to generate a second digital promotion associated with the second product for redemption at the underperforming redemption location and communicate the second digital promotion to the mobile wireless communications devices.