Digital Signage Display Adaptation for Vehicle Traveling Situations
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Digital signage along roads fails to effectively display advertisement information to vehicle crews, particularly when vehicles are in motion or stopped, as the current techniques either suppress information content or overwhelm drivers with detailed content during stops.
Innovation Solution
An information processing apparatus that acquires the traveling situation of vehicles and adjusts the display form of advertisement information on digital signage, switching between simple content or still images when vehicles are moving and detailed content or moving images when stopped.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If detailed advertisement information is displayed on digital signage, then the amount of information provided to drivers is increased, but the drivers cannot grasp the information when vehicles are in motion
Solution Approach 1:
The display system dynamically adjusts the amount of advertisement information displayed based on the detected traveling situation of vehicles. When vehicles are detected to be stopped, detailed information is displayed; when vehicles are moving, simplified information is displayed. This dynamic adaptation resolves the contradiction by matching information quantity to the cognitive capacity of drivers in different states.
2Reliability
If simple advertisement information is displayed on digital signage, then the information can be grasped by drivers, but the advertisement effectiveness is reduced when vehicles are stopped
Solution Approach 1:
The system dynamically changes the display content based on vehicle state detection. When vehicles are stopped, detailed advertisement information is displayed to maximize effectiveness; when vehicles are moving, simplified information is displayed to ensure comprehension. This dynamic adjustment optimizes advertisement effectiveness across different traveling situations.
3Device complexity
If fixed display form is used for advertisement information, then the display system is simple, but the advertisement information cannot be adapted to different traveling situations
Solution Approach 1:
The display system incorporates dynamic adjustment capabilities that allow it to change display forms based on detected vehicle traveling situations. The system includes a controller that receives vehicle state information and automatically adjusts advertisement display parameters, providing adaptability while maintaining reasonable system complexity through automated control.
Solution Approach 2:
The system changes display parameters such as information detail level, display duration, and content selection based on the traveling situation detected from vehicle data. This parameter adjustment enables the system to adapt to different conditions (moving vs. stopped vehicles) without requiring fundamentally different hardware configurations.
Data Source
AI summary
An information processing apparatus, which is provided to display advertisement information on a display apparatus installed with a display surface directed to a road, is configured to execute acquisition of a traveling situation of a vehicle which travels on the road; selection of a first display form or a second display form having an amount of information larger than that of the first display form, as the display form of the advertisement information on the basis of the traveling situation; and display of the advertisement information on the display apparatus in the display form selected on the basis of the traveling situation.