Digital Signage Interaction via User Profile Metadata
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Solution Overview
Problem
Current interaction systems between digital signage boards and electronic devices are limited in user engagement and do not facilitate seamless, user-specific interactions, as the information displayed on the digital signage board and electronic devices is not synchronized with user preferences.
Innovation Solution
A method and system that enable interaction between digital signage boards and electronic devices by receiving metadata from the signage board, updating content on the electronic device based on user profiles, and determining multimedia content items to display on the signage board based on user input counts, allowing for dynamic and personalized content updates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital signage board displays generic information to all users, then system complexity is reduced, but user engagement and interaction effectiveness deteriorate
Solution Approach 1:
The system segments users into different groups based on user profiles stored in the electronic device, allowing customized information to be displayed to different user segments. This enables personalized content delivery without requiring complex individualized processing for each user, thus improving adaptability while controlling system complexity.
Solution Approach 2:
User profiles are pre-stored in the electronic device before interaction with the digital signage board. This preliminary preparation of user data allows the system to quickly retrieve and apply personalized settings during interaction, enhancing user-specific content delivery without adding real-time processing complexity.
2Loss of information
If digital signage board displays detailed information about all advertisements, then information completeness is improved, but user attention and interaction focus deteriorate
Solution Approach 1:
The system applies different levels of information detail to different advertisements based on user profile preferences. Instead of uniformly displaying all information for all ads, the system selectively presents relevant information for each advertisement, maintaining information completeness for interested users while improving interaction efficiency by filtering out irrelevant details.
Solution Approach 2:
The system provides partial information about advertisements in the main display and offers detailed information on-demand when users show interest. This approach balances information completeness with interaction efficiency by not overwhelming users with all details at once, while still making complete information available when needed.
3Productivity
If digital signage board updates content frequently based on user preferences, then user engagement is improved, but system resource consumption increases
Solution Approach 1:
The system updates content on the electronic device at periodic intervals based on user profile changes and interaction history, rather than continuously. This periodic update approach maintains user engagement by keeping content relevant while significantly reducing the energy consumption associated with constant data synchronization and processing.
Solution Approach 2:
The system creates local copies of personalized advertisement information in the electronic device's memory, allowing the device to display customized content without continuously querying the digital signage board. This copying mechanism maintains user engagement with personalized content while reducing real-time communication overhead and energy consumption.
Data Source
AI summary
A method and a system are provided for interaction with a digital signage board. An electronic device receives, via a transceiver, a first metadata associated with a first grid displayed on the digital signage board that is configured to display a plurality of multimedia content items in a plurality of first cells of the grid. The electronic device receives, via the transceiver, a second metadata associated with the plurality of multimedia content items. The one or more processors in the electronic device display a second grid comprising a plurality of second cells that are based on the first metadata and the second metadata. The one or more processors in the electronic device further update a property associated with at least one of the plurality of second cells based on a user profile stored in the electronic device and the second metadata.