Digital Token Data Intermediary for Automated Service Personalization

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Solution Overview

Problem

Entities face challenges in providing personalized customer services through automated application programs due to the lack of a suitable platform that can accurately and efficiently gather and share customer data from third-party platforms, often resulting in resource-intensive and inaccurate data collection.

Innovation Solution

A system and method using digital tokens to identify and filter data values associated with user accounts, allowing for secure and privacy-protected data transmission from a third-party platform to an automated application program, eliminating the need for direct data collection from users and reducing the burden on entities to develop their own platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a third-party platform is used to interact with customers via automated application programs, then the entity can engage customers without developing their own platform, but the automated program lacks access to personalized customer data

Engineering Contradiction:
Improveplatform developmentVSAvoidcustomer data
Core Design Contradiction:
Ease of manufactureVSLoss of information

Solution Approach 1:

The patent introduces a data intermediary system that sits between the third-party platform and the automated application program. This intermediary securely retrieves customer data from the platform using embedded credentials, processes and filters the data, then transmits relevant information to the automated program. This resolves the contradiction by enabling data access without requiring the entity to build their own platform infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If the platform independently gathers data directly from the user, then additional information about the user can be obtained, but the process becomes accurate, time-consuming, and resource-intensive

Engineering Contradiction:
Improveuser informationVSAvoiddata collection time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent implements preliminary action by embedding platform credentials and data access mechanisms into user profiles during initial platform interaction. This allows the automated application program to later retrieve necessary customer data directly from the platform's data store without initiating time-consuming direct data collection processes. The data gathering infrastructure is prepared in advance, enabling efficient on-demand access.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If the automated application program obtains personalized data directly from users, then specialized services can be provided, but the entity needs to develop and manage their own platform

Engineering Contradiction:
Improvepersonalized serviceVSAvoidplatform infrastructure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent employs an intermediary data transmission system that enables personalized service delivery without requiring the entity to manage platform infrastructure. The intermediary handles data retrieval, processing, and transmission between the third-party platform and the automated program, allowing the entity to focus on service delivery while the intermediary manages the complexity of data infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Adaptability or versatility

If customer data is transmitted from the third-party platform to the automated application program, then specialized services can be provided, but user privacy may be compromised

Engineering Contradiction:
Improvecustomer service capabilityVSAvoidprivacy risk
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent applies local quality by implementing selective data transmission that sends only specific, relevant customer data fields to the automated application program based on service requirements. The system filters and processes data locally at the intermediary layer, transmitting only necessary information rather than complete user profiles. This maintains service capability while minimizing privacy exposure through targeted, purpose-limited data sharing.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10984396B2Method and system for distribution of data insights
Publication Date: 2021.04.20 MASTERCARD INT INC
  • US10984396B2 patent drawing
  • US10984396B2 patent drawing
  • US10984396B2 patent drawing

AI summary

A method for providing data values to an automated program includes: storing, in an account database, a plurality of account profiles, wherein each account profile includes at least an account identifier and a digital token value related to a user account; executing, by a querying module, a query on the account database to identify a specific account profile; transmitting, by a transmitting device, the digital token value included in the specific account profile to a first computing system; receiving, by a receiving device, a plurality of data values associated with a user corresponding to the user account related to the specific account profile based on the digital token value from the first computing system; and transmitting, by the transmitting device, one or more data values of the plurality of data values to an automated application program executed by a second computing system.