Digital Window Sticker Display for In-Vehicle Barcode Transactions
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Solution Overview
Problem
Current vehicle display systems, such as HUD and RLAD, are unable to display information on vehicle windows or provide connected vehicle functionality, limiting driver awareness and transaction capabilities.
Innovation Solution
A vehicle display system with a transparent or projection display unit that generates digital window stickers, controlled by a telematics unit, to facilitate transactions through virtual barcodes displayed on the vehicle window, using machine learning to predict user behavior and secure transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If HUD or RLAD systems are used to display information, then driver awareness is improved, but the system cannot display information on vehicle windows or provide connected vehicle functionality
Solution Approach 1:
The display system is designed to perform multiple functions: it can display information on the windshield through HUD/RLAD mechanisms and simultaneously display digital window stickers on vehicle windows. The telematics unit integrates these functions, allowing the system to provide both driver awareness information and connected vehicle functionality through a single unified platform.
Solution Approach 2:
The patent combines the HUD/RLAD display technology with digital window sticker capability in a single integrated system. The telematics unit merges the windshield display function with the window display function, allowing both capabilities to operate together rather than as separate systems.
2Adaptability or versatility
If digital barcodes are displayed on vehicle windows for transactions, then connected vehicle functionality is enabled, but the system complexity increases
Solution Approach 1:
The display system automatically generates and displays digital window stickers with barcodes based on vehicle identification information, eliminating the need for manual sticker application. The system self-manages the entire process from generating the unique vehicle identifier to displaying the appropriate barcode on the window for transaction purposes.
Solution Approach 2:
The system pre-generates unique vehicle identifiers and stores them in the telematics unit before transactions are needed. When a transaction is required, the system simply retrieves and displays the pre-prepared digital window sticker, avoiding the complexity of real-time generation and reducing system complexity.
3Illumination intensity
If transparent display panels are integrated for HUD functionality, then driver awareness is improved, but the cost and complexity of the system increase
Solution Approach 1:
The telematics unit is designed to control multiple display types through a single interface. It can selectively activate HUD displays on the windshield, RLAD projections, or digital window stickers on windows, allowing the system to use different display technologies for different purposes without requiring separate control systems.
Solution Approach 2:
The telematics unit acts as an intermediary between the control system and various display technologies. It manages the complexity of integrating different display types by providing a unified control interface, thereby reducing the overall system complexity despite supporting multiple display modalities.
Data Source
AI summary
Presented are vehicle display systems for generating digital window stickers that enable connected vehicle applications, methods for making/using such display systems, and vehicles equipped with such display systems. A method of operating a vehicle display system includes a passenger cabin telematics unit receiving a selection from a vehicle occupant to execute a desired transaction with a principal party. Upon receiving the occupant's selection, the telematics unit responsively selects a digital window sticker with a virtual barcode for completing the desired transaction. The telematics unit also responds to receiving the occupant's selection by determining a real-time location of the host vehicle, and determining when the host vehicle has completed a predefined dynamic vehicle action. Upon confirming the vehicle completed the dynamic vehicle action and the vehicle's real-time location is within a predefined proximity to the principal party, the vehicle display system displays the digital window sticker in the occupant side window.