AI-Generated Digital Wrapping for Personalized Content Gifting

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Users have limited control over how content is presented to recipients when sharing it using existing generative AI tools, lacking customization options for digital content sharing.

Innovation Solution

A system utilizing generative models to create custom digital wrapping and accessories for content items, allowing users to describe the wrapping in natural language and generate immersive, personalized experiences for recipients through animations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users share digital content through traditional methods (email, messaging), then the sharing process is simple and fast, but users have limited or no control over how the content is presented to the recipient

Engineering Contradiction:
Improvecontrol over content presentationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a wrapping generation pipeline as an intermediary system between the user and the recipient. This pipeline includes a prompt construction unit that translates user descriptions into structured prompts for generative models, which then create custom digital wrapping. The wrapping serves as a mediator that enhances content presentation while maintaining simple user interaction through natural language inputs.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If custom digital wrapping is generated using generative models, then presentation quality and user experience are enhanced, but computing resources are consumed

Engineering Contradiction:
Improvecustomization capabilityVSAvoidcomputing resource consumption
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary actions by pre-generating and storing wrapping templates and digital accessories in a datastore. When a user wants custom wrapping, the prompt construction unit retrieves and combines these pre-prepared elements rather than generating everything from scratch. This reduces the computational burden during actual content sharing while maintaining high customization capability.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If simple sharing methods are used, then the process is fast and resource-efficient, but customization and personalization options are lacking

Engineering Contradiction:
Improveease of sharingVSAvoidcustomization options
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system enables self-service by allowing users to describe their desired wrapping in natural language, and the prompt construction unit automatically translates this into structured prompts for the generative model. Users don't need to manually design or configure wrapping elements - the system autonomously generates customized wrapping based on simple user descriptions, maintaining ease of operation while providing extensive customization.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250348744A1Artificial intelligence generated content gifting
Publication Date: 2025.11.13 MICROSOFT TECHNOLOGY LICENSING LLC
  • US20250348744A1 patent drawing
  • US20250348744A1 patent drawing
  • US20250348744A1 patent drawing

AI summary

A data processing system implements obtaining digital content as an output from the generative model; receiving a natural language prompt describing digital wrapping for the digital content, the digital wrapping to be presented to a recipient of the digital content; constructing a prompt based on the natural language prompt using the prompt construction unit; providing the second prompt to the generative model to cause the generative model to generate the digital wrapping; obtaining the digital wrapping as an output from the generative model; sending the digital content and the digital wrapping to a client device of a recipient; and causing the client device to present the digital wrapping on a second user interface of a client device and controls, which when activated, cause the client device to present an animation of the digital wrapping being removed and the digital content to be presented.