Universal Dish Identifier for Recipe Purchase Tracking
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Solution Overview
Problem
Grocery stores lack a reliable system to track the specific dishes customers prepare and the sources of recipes used, leading to incomplete data analysis and ineffective marketing strategies, as current systems only track product purchases without linking them to recipe information.
Innovation Solution
A server-based system generates a universal dish identifier for recipes, allowing customers to scan an electronically scannable code that links their purchases to the specific dish and recipe source, enabling grocers to track customer behavior across multiple stores and provide targeted marketing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If grocery stores track only product purchases without recipe information, then the tracking system remains simple, but the data analysis becomes incomplete and marketing strategies become ineffective
Solution Approach 1:
The patent introduces a universal dish identifier as an intermediary element that bridges recipe information and purchase data. This identifier acts as a mediator between the recipe source and the grocery store tracking system, allowing recipe information to be captured without fundamentally redesigning the existing purchase tracking infrastructure. The identifier is generated from recipe data and linked to purchases, enabling enhanced data analysis while maintaining system simplicity.
2Adaptability or versatility
If customers shop for ingredients across multiple grocery stores, then they can access more variety and options, but the grocery stores cannot track which specific dishes customers are preparing
Solution Approach 1:
The universal dish identifier serves multiple functions: it identifies the dish from recipe sources, links to purchase transactions across different stores, and enables tracking of customer behavior patterns. This universal identifier can be generated from various recipe sources and works across multiple grocery store systems, allowing the system to track dish preparation information even when customers shop at different stores for different ingredients.
3Measurement precision
If grocery stores implement comprehensive tracking of dish data and recipe sources, then marketing accuracy improves, but data collection and processing complexity increases
Solution Approach 1:
The patent segments the data collection process into distinct components: recipe data collection from various sources, generation of universal dish identifiers, linking to purchase transactions, and aggregation for marketing analysis. This segmentation allows each component to be handled independently and simplifies the overall system architecture. The universal dish identifier acts as a key that segments and organizes the data, making it easier to process and analyze while maintaining high measurement precision.
Data Source
AI summary
A dish data generation and tracking system generates a universal dish identifier based on a specific recipe for a particular dish provided by a user. The universal dish identifier is stored as part of the user's profile and may be sent directly to one or more third-party grocery loyalty accounts associated with the user. The universal dish identifier associates numerous specific, unrelated recipes from various sources for a particular dish, such that new data about dishes for which a customer is shopping is generated, and that newly generated data can be used by grocers to better understand the shopping and recipe-locating habits of their customers. Having the universal dish identifier directly added to the user's grocery loyalty account provided additional information to the grocer, and removes the need for the user to scan the universal dish identifier at the point of sale.