Display Device Personalized Advertising Allocation
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Solution Overview
Problem
Existing advertising display systems fail to provide personalized advertisements to users based on their interests and habits, leading to inefficient advertising content delivery.
Innovation Solution
A method and apparatus that form pairings between terminals and display devices, using advertising servers to allocate personalized content to specific regions of a display based on distance and duration of pairing, adjusting region size and number accordingly, and allowing user input for customized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertising content is displayed on a display device without personalization, then the system complexity is low and ease of operation is high, but the advertising efficiency and user relevance deteriorate
Solution Approach 1:
The display screen is divided into multiple regions, with each region dedicated to displaying advertising content for a specific terminal device. This segmentation allows personalized advertising to be displayed simultaneously for multiple users without requiring separate physical displays, thereby improving advertising efficiency while maintaining manageable system complexity through logical rather than physical division.
Solution Approach 2:
The display device performs multiple functions: it displays both general content and personalized advertising content for multiple terminal devices simultaneously. By making the display device universal and multi-functional, the system achieves personalized advertising efficiency without proportionally increasing overall system complexity, as the same hardware serves multiple purposes.
2Measurement precision
If the display device allocates advertising content based on terminal distance and pairing duration, then the advertising targeting precision is improved, but the measurement and control complexity increases
Solution Approach 1:
The system continuously monitors pairing duration and terminal distance, using this feedback information to dynamically adjust advertising content allocation and region sizing. This feedback mechanism enables precise targeting based on real-time conditions without requiring complex manual measurement, as the system automatically tracks and responds to changes in terminal position and connection status.
Solution Approach 2:
The display device automatically detects terminal devices, measures their distance and pairing duration, and allocates advertising regions without external intervention. This self-service capability reduces measurement complexity by embedding the detection and measurement functions within the display device itself, eliminating the need for separate complex measurement systems.
3Adaptability or versatility
If the system adjusts region size and number based on terminal conditions, then the adaptability to different users is improved, but the device complexity increases
Solution Approach 1:
The display regions are dynamic rather than static; their size, position, and number automatically adjust based on terminal distance and pairing duration. This dynamic adaptation allows the system to respond flexibly to different user conditions without requiring manual reconfiguration, improving user adaptability while keeping control complexity manageable through automated adjustment rules.
Solution Approach 2:
The system changes display parameters (region size, position, number of regions) based on terminal conditions such as distance and pairing duration. By automatically adjusting these parameters according to measured conditions, the system achieves high user adaptability without complex control mechanisms, as the parameter changes follow predefined rules based on simple input measurements.
4Productivity
If personalized advertising content is provided to multiple terminals simultaneously, then the advertising effectiveness is improved, but the information processing complexity increases
Solution Approach 1:
The display screen is divided into multiple independent regions, each handling advertising content for a specific terminal device. This segmentation allows the system to process and display personalized advertising for multiple terminals simultaneously without creating a single complex processing stream, as each region can be managed independently with its own content allocation rules.
Solution Approach 2:
The system allocates advertising regions and content to terminals based on their specific conditions (distance, pairing duration), providing partial personalization where needed rather than full personalization for all terminals uniformly. This approach improves advertising effectiveness for high-priority terminals while managing processing complexity by applying simplified allocation rules to other terminals.
Data Source
AI summary
A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allocating the first advertising content to a first region among a plurality of regions of a display unit according to at least one of a distance between the first terminal and the display device and a duration for which the first pairing is maintained; and displaying the first advertising content on the first region.