Display Apparatus Content Advertisement Separation
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Solution Overview
Problem
Pre-roll advertisements in TV and mobile devices cause time delays, reducing user immersion and degrading advertising effectiveness due to the lack of methods to separate content and advertisements for simultaneous display on connected devices.
Innovation Solution
A display apparatus and method that connects with a portable device to separate and output content without advertisements on the display device while transmitting advertisements to the portable device, allowing synchronized but separate reproduction of content and ads on different screens based on user settings and analysis of transport stream packets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If pre-roll advertisement is displayed on the display apparatus before content playback, then the advertisement can be shown to users, but it causes time delay and reduces user immersion in the selected content
Solution Approach 1:
The patent segments the content stream into separate components: main content and advertisement. The controller identifies advertisement packets using specific criteria (transport_private_data_flag=1, transport_private_data(0)=0x41, transport_private_data(1)=0x64, transport_private_data(2)=0x44, transport_private_data(3)=0x2d, transport_private_data(4)=0x31, transport_private_data(5)=0x36) and separates them from the main content stream, allowing independent processing and playback of each component.
Solution Approach 2:
The patent extracts the advertisement portion from the content stream and transmits it separately to the portable apparatus. The controller identifies and extracts advertisement packets by analyzing the transport stream packet structure, then transmits only the extracted advertisement data to the portable device while maintaining the main content stream on the display apparatus.
2Object-generated harmful factors
If pre-roll advertisement is displayed on the display apparatus, then the advertisement can be shown, but the advertising effect is degraded because there is no method to force user immersion in the advertisement
Solution Approach 1:
The patent adds a spatial dimension to advertisement delivery by utilizing a second display device (portable apparatus) connected to the display apparatus. This creates a multi-dimensional display scenario where content plays on the main screen and advertisements play simultaneously on the connected portable device, expanding the traditional single-screen limitation.
Solution Approach 2:
The portable apparatus acts as an intermediary device that receives and displays advertisements separately from the main content. The controller of the display apparatus transmits advertisement data through the communication interface to the portable apparatus, which then renders the advertisement independently, allowing forced viewing without interrupting the main content experience.
3Reliability
If content and advertisement are transmitted separately to different devices, then user immersion is improved and advertising effectiveness is enhanced, but the system complexity increases due to device connection and synchronization requirements
Solution Approach 1:
The controller is designed with multi-functionality to handle both content and advertisement processing, identification, separation, and transmission. The communication interface is configured to support both content streaming and advertisement transmission protocols, reducing the need for separate dedicated components and simplifying the overall system architecture.
Solution Approach 2:
The system uses the existing communication interface and processing capabilities of the display apparatus to handle advertisement separation and transmission without requiring additional external equipment. The controller automatically identifies, separates, and transmits advertisements using built-in functions, and the portable apparatus uses its existing display and processing capabilities to render the received advertisement data.
Data Source
AI summary
A display apparatus and a method of controlling a content output of the display apparatus are disclosed. For example, there are provided a display apparatus and a method of controlling a content output of the display apparatus for separately reproducing received content and an advertisement when content including the advertisement is received. Also, there are provided a display apparatus and a method of controlling a content output of the display apparatus for outputting content on a screen of the display apparatus when content including an advertisement is received and transmitting the advertisement to a portable apparatus connected to the display apparatus to enable the advertisement to be reproduced.