Display Screen Ad Repositioning for Accurate Visibility Credit
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Solution Overview
Problem
Existing advertisement display systems inaccurately measure the effectiveness of ads based on display time rather than actual viewer visibility, leading to inefficiencies in charging advertisers.
Innovation Solution
Implementing a system that adjusts advertisement presentation on webpages to maximize viewer visibility by resizing, repositioning, or preventing scroll-off, and uses priority levels to ensure only visible ads receive impression credit.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If advertisements are displayed on webpages without visibility monitoring, then the advertisement display system is simple and fast, but the measurement of advertisement effectiveness is inaccurate
Solution Approach 1:
The patent implements a feedback mechanism where the system continuously monitors whether advertisements are visible to users by detecting scroll positions and window focus states. This feedback information is used to adjust impression credit allocation, ensuring that advertisers are charged only for actually visible advertisements. The feedback loop includes tracking user interactions, determining visibility status, and dynamically adjusting advertisement presentation or credit allocation based on observed visibility.
2Reliability
If the system repositions and resizes advertisements to maintain visibility, then advertisement visibility is maximized, but the complexity of advertisement management increases
Solution Approach 1:
The patent applies dynamics by making the advertisement display system adaptable and responsive to changing user interactions. The system dynamically adjusts advertisement position, size, and priority based on real-time visibility conditions. When an advertisement becomes obscured or scrolled out of view, the system automatically repositions it to a visible area or adjusts its size to fit within the visible portion, ensuring continuous visibility without manual intervention.
Solution Approach 2:
The advertisement management system performs self-service by automatically monitoring visibility conditions and adjusting advertisement presentation without requiring external intervention. The system independently determines when advertisements are obscured, calculates appropriate repositioning or resizing actions, and implements these adjustments autonomously to maintain optimal visibility.
3Measurement precision
If impression credit is awarded based on webpage display time without visibility verification, then the billing system is simple, but advertisers pay for invisible advertisements
Solution Approach 1:
The billing system incorporates feedback mechanisms that continuously monitor advertisement visibility status and use this information to adjust impression credit allocation. Instead of simply awarding credit based on time elapsed, the system verifies whether the advertisement was actually visible to the user by tracking scroll positions, window focus, and overlay conditions. This feedback-driven approach ensures accurate billing while maintaining system efficiency through automated visibility detection.
Data Source
AI summary
Methods, systems, computer-readable media, and apparatuses for providing responsive advertisements are described herein. In some embodiments, a computing device may send a presentation including multiple advertisements to a user device. The computing device may receive an indication that an advertisement has been overlaid by a window and may, in response, determine to resize or relocation the advertisement. The computing device may determine impression credit for the advertisement based on a display duration for the advertisement prior to being overlaid by the window and a display duration for the resized or relocated advertisement while not being overlaid by any window.