Display Device Dynamic Advertising via External Device Identification
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional display devices without a display, such as electronic devices, cannot effectively showcase advertising content, limiting their ability to utilize modern display technologies like smart TVs or mobile devices that can dynamically display advertisements based on connected devices and their modes.
Innovation Solution
A display device with a communication interface and processor that establishes connections with external devices to receive identification information, determines the mode of operation, and retrieves or updates advertising content from external servers for display, allowing it to show relevant ads on connected devices, including those without displays.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If conventional methods (brochure, booklet, external sticker) are used for advertising, then devices without displays can provide advertising information, but the advertising effectiveness and user engagement are limited compared to dynamic display methods
Solution Approach 1:
The display device is designed to serve multiple functions: it acts as both a display device and an advertising medium. The system can display advertising content for both the display device itself and for external devices connected to it, making the advertising capability universal across different device types regardless of whether they have displays
Solution Approach 2:
The display device serves as an intermediary between external devices without displays and the advertising content. It receives identification information from external devices, retrieves corresponding advertising content from servers, and displays it on behalf of the external devices, enabling advertising capability for devices that lack display functionality
2Adaptability or versatility
If advertising content is displayed dynamically based on connected devices, then advertising effectiveness is improved, but the system complexity increases due to communication interfaces and server interactions
Solution Approach 1:
Advertising content is pre-stored in external servers organized by device identification information. When a device connects, the display device simply retrieves the appropriate pre-prepared content based on the received identification information, avoiding the need for complex real-time content generation or processing logic in the display device itself
Solution Approach 2:
The system enables external devices to effectively serve their own advertising needs by having their identification information transmitted to the display device, which then automatically retrieves and displays the corresponding advertising content without requiring the external device to have display capabilities or complex advertising logic
3Ease of operation
If generic advertising content is displayed, then implementation is simple, but the relevance to specific external devices and locations is reduced
Solution Approach 1:
Advertising content is customized according to the specific external device and location. The system retrieves different advertising content based on the identification information of each connected device and the detected location (shop mode vs. home mode), ensuring that each device receives advertising content specifically tailored to its characteristics and environment rather than generic content
Data Source
Figure 1
Figure 2
Figure 3A
AI summary
Disclosed is a display device. The display device includes: a display; a communication interface; and a processor configured to establish a connection with an external device through the communication interface and receive a data packet from the external device through the established connection, obtain mode information of the display device, obtain advertising content for the external device based on identification information of the external device included in the data packet and based on the mode information, and control the display to display the obtained advertising content.