Display Bags with Liners for Vertical Baked Goods Presentation

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Solution Overview

Problem

The geometric properties of baked goods, such as cookies, complicate their presentation and marketing, as they tend to lose structural integrity when stacked, obscuring surface textures and features, leading to inefficient display and packaging challenges.

Innovation Solution

The use of containers with display bags and liners that allow for vertical display of round and flat food products, maintaining structural integrity and keeping surfaces visible, using materials like transparent plastic for the bags and semi-rigid liners formed from cellulose-based or paperboard materials.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If cookies are stacked horizontally on plates or in boxes, then space utilization is improved, but surface textures and features become obscured and structural integrity is compromised

Engineering Contradiction:
Improvespace utilizationVSAvoidsurface visibility
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The patent transitions from horizontal stacking to vertical stacking by changing the orientation dimension. Cookies are stacked vertically in a column within the container, allowing multiple cookies to be displayed while maintaining visibility of their surfaces through the transparent front panel. This dimensional change resolves the contradiction by enabling both space efficiency and surface visibility simultaneously.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If cookies are stacked horizontally, then packaging efficiency is improved, but structural integrity and appearance are deteriorated

Engineering Contradiction:
Improvepackaging efficiencyVSAvoidstructural integrity
Core Design Contradiction:
ProductivityVSStrength

Solution Approach 1:

The container design enables vertical stacking orientation, distributing the weight load through the vertical arrangement rather than horizontal compression. This dimensional change preserves the structural integrity and appearance of cookies while achieving efficient packaging through increased vertical capacity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The transparent front panel acts as a flexible display surface that can be shaped to accommodate the vertical stack of cookies. This thin film structure allows the cookies to be displayed in an organized vertical arrangement, maintaining their structural integrity while improving packaging efficiency.

Inventive Principle:
Principle #30Flexible shells and thin films

3Loss of information

If cookies are displayed on plates, then surface visibility is improved, but space utilization is reduced

Engineering Contradiction:
Improvesurface visibilityVSAvoiddisplay area
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The container utilizes vertical space by stacking cookies vertically, allowing multiple cookies to be displayed in a compact footprint. The transparent front panel ensures surface visibility while the vertical arrangement maximizes the use of vertical dimension, thereby improving space utilization without sacrificing display quality.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10227169B1Display bags with liners
Publication Date: 2019.03.12 AMAZON TECH INC
  • US10227169B1 patent drawing
  • US10227169B1 patent drawing
  • US10227169B1 patent drawing

AI summary

Containers for baked goods such as cookies may include liners and bags. A liner may be formed from paperboard and include an enclosure that is defined by a plurality of panels. A lower portion of a baked good or another food product may be received within the enclosure, and an upper portion of the baked good may extend above the enclosure and be visibly supported by one or the panels. The liner may have dimensions that are selected to standardize the size of a baked good, and may be inserted into an appropriately sized bag that may be folded over the liner or otherwise sealed. The enclosure of the liner enables the baked good to be presented vertically on a shelf, rather than horizontally, and in series with other baked goods.